WJCF is supporting Madhya Pradesh State ABDM Office to strengthen the adoption of the Ayushman Bharat Digital Mission (ABDM) by demonstrating its value to both healthcare providers and seekers. To do this, WJCF is focusing on establishing Bhopal as Digital Health District where targeted interventions can be tested, refined, and scaled. The three key areas of intervention are:
- Facilitating digitization of healthcare facilities and enabling them to link records to patients ABHA
- Enabling the healthcare workers to activate the use of ABHA across the various government program portals they are leveraging for delivering healthcare services
- Enhancing community engagement by refining IEC campaigns, collaborating with educational and community-based organizations, and supporting district-wide citizen awareness drives across multiple media channels.
The expected outcomes of this initiative are:
- Establishing Bhopal as Digital Health District in the state by digitizing the healthcare services delivery across public and private healthcare providers.
- Engaging the healthcare seekers and community to generate awareness about ABDM and create demand amongst the healthcare seekers by demonstrating the value of ABDM through implementation of various use cases.
- Document learnings and prepare Standard Operating Procedures (SOPs) that can be leveraged to scale the efforts across other districts in the state.
This role provides an opportunity to be at the heart of and directly influence the nascent and fast-moving digital health journey in India.
Responsibilities
1. Information, Education and Communication Development (IEC) and Support
- Design and refine IEC materials (posters, brochures, infographics, social media creatives, etc.) to raise awareness of ABDM.
- Coordinate with field teams to collect feedback from healthcare providers and patients on IEC effectiveness.
- Support adaptation of IEC content for local languages and contexts in Bhopal.
- Coordinate with State ABDM Office for approval of IEC material and ensure updates are made in line with government-approved IEC.
2. Field-Level Coordination
- Work with project staff to document stories, testimonials, and case studies for communication purposes.
- Help track IEC distribution (facilities and events) and uptake across health facilities.
3. Knowledge Management
- Organize and maintain project data, IEC resources, and analytics files for easy access.
- Contribute to creating knowledge products such as presentations, briefs, and project updates.
4. Data Analytics and Reporting
- Support data collection, cleaning, and preliminary analysis related to ABDM adoption and facility onboarding.
- Generate simple dashboards, graphs, and summaries to track key indicators
- Assist in preparing fortnightly/monthly project reports with insights for internal and external stakeholders.
- Exploring innovative ways to reach out and engage healthcare professionals and community to enable them to participate in India s digital health journey.
Qualifications
- Bachebachelor s degree in management, public health, engineering, digital health, public policy, or similar fields.
- Work experience of 1+ years in management consulting, public health, data analysis, public policy, digital health, or allied areas.
- Proven performance in a fast-paced, results driven environment.
- Experience working in a multi-stakeholder environment and / or government stakeholder management experience would be a strong positive.
- Experience in e-governance or digital health programs in India.
- Excellent analytical (qualitative and quantitative) skills and communication (written and verbal) skills.
- High level of proficiency in Microsoft Office, particularly Excel, PowerPoint and Word and Designing tools like Canva.
- Willingness to travel within and across states, as required and for extended periods (up to 40% travel).
- Ability to think strategically, handle ambiguity, and problem solve in a fast-paced, limited-structure, multicultural environment.
- Ability to navigate complex processes and influence decision-making in a professional and collaborative manner.
- Fluency in English, Hindi and additional Indian language.
