Visual Merchandise Professional- Creative, Allen Solly

Job Purpose

To project the image and style of the brand by creating and maintaining visual displays for store windows.

Job Context Major Challenges

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.
Key Challenges: Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, Indesign etc. Knack/eye for design. Negotiation skills to secure quality products from vendors. Ability to work in a high pressure environment.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 VM Creatives for Brand Responsible for designing window displays for EBOs, BS stores. Responsible for prop development for EBOs, BS stores. Support in store designs (trial room artworks, shield artworks etc. ) for specific stores. Create artworks for offer communications on basis of inputs (stores, offer dates etc. ) from Operations team. Support in designing planograms for stores. Prepare adaptations of window displays. KRA2 Negotiations with Vendors Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price. Get dockets for creative purchases. KRA3 Secondary research On the basis of concepts from the Design team, conduct secondary research into international brands using online resources (style sites etc. ). Conduct market visits (malls, retail stores etc. ) to observe language communicated by competitors in visual displays. KRA4 Seasonal visuals Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail. Communicate guidelines for seasonal visuals to Retail. KRA5 Updating the VM Manual Collate data and regularly update VM Manual for fa ades and window displays of stores. KRA6 Feedback Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept.