Creative Lead

Location:

Experience Required:

Role Overview:

We are looking for a seasoned Creative Lead who will drive Van Heusen s visual identity and creative excellence. This individual will lead the development of a center of excellence, ensuring cohesive brand expression across all consumer touchpoints. The role demands expertise in design strategy, 3D renders, retail identity, and communication design, contributing to a stronger, more impactful brand experience.

Key Responsibilities:

Brand Identity Development:

Develop and maintain a consistent visual and creative language for Van Heusen.

Lead initiatives to build distinct retail identity systems and fixtures that reinforce brand salience.

Retail marketing partnerships to elevate NSO, Take off marquee retail events.

Design Execution and Oversight:

Oversee creative execution for all retail spaces, including store layouts, fixtures, and window displays.

Manage graphic and communication design, ensuring alignment with brand guidelines.

Translate and build upon a single direction approach across channels.

3D Visualization and Rendering:

Use advanced 3D rendering tools to create impactful spatial designs for retail environments, identities

fixture design.

Collaborate with external partners architects/ agencies and VM teams to bring designs to life.

Collaboration and Mentorship:

Collaborate with the Corporate VM Regional VM teams, fostering innovation and upskilling in design

implementations and drive executional excellence. Work closely with stakeholders (Retail, BM,

marketing, design) to provide proactive support.

Establish best practices for creative workflows and processes to improve efficiency for creative teams.

Guide external design agencies and internal teams to deliver worldclass creative solutions.

Skills and Expertise Required:

Strong expertise in retail identity, fixture design, and brand storytelling.

Proficiency in 3D design and rendering software such as Autodesk 3ds Max, SketchUp, or Rhino.

Advanced knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Familiarity with visual merchandising principles and communication design.

Strong understanding of materials, production processes, and prototyping.

Excellent project management and crossfunctional collaboration skills.

Key Software Proficiencies:

3D Design Tools:

Graphic Design Tools:

Qualifications:

Bachelor s or Master s degree in Design, Architecture, Visual Arts, or related fields.

Proven experience in working on creative teams and delivering largescale retail or design projects.