Video & UGC Content Manager

Position: Video & UGC Content Manager

Department: Marketing & D2C
Reports to: Head of Marketing & D2C
Location: On-site Work
Type: Full-time

About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company operating across Amazon, Walmart, Shopify (Herbishh.com, BisonBody.com), and multiple global marketplaces.

Our flagship brand Herbishh is a leading haircare line, with strong presence in North America, Europe, and Asia-Pacific. We are scaling D2C (Shopify) back to $1M+ in revenue and investing in creative-driven growth.

Role Overview

The Video & UGC Content Manager will be responsible for creating, editing, and managing high-performing video creatives for Meta, TikTok, Google, and Amazon ads. This role will also own the UGC (User-Generated Content) pipeline, ensuring we consistently have fresh, conversion-focused content to test and scale.

Key Responsibilities

1. Video Production & Editing

• Produce ad-ready video creatives for Meta, TikTok, Google, and Amazon Sponsored Video ads.
• Edit influencer/customer UGC into high-converting ad variations.
• Create multiple hook variations and formats for A/B testing.
• Ensure all videos are optimized for different platforms (9:16, 1:1, 16:9).

2. UGC Content Management

• Recruit and manage UGC creators / micro-influencers.
• Brief creators on brand guidelines and performance-focused storytelling.
• Build and maintain a UGC library for continuous ad testing.

3. Creative Strategy & Testing

• Work with Head of Marketing to align on creative strategy & messaging.
• Deliver 20–25 new ad variations per month for testing.
• Collaborate with PPC Managers (Amazon & Meta/Google buyers) to refresh creatives.
• Track performance: CTR, CVR, ROAS by creative type.

4. Cross-Functional Collaboration

• Coordinate with design team for motion graphics, overlays, and branding consistency.
• Work with SMM (Social Media Manager) for organic content alignment.
• Provide Amazon team with product video assets for PDPs and A+ content.

KPIs / Success Metrics

• Number of new creatives tested per month (target: 20–25).
• % of ads hitting ROAS benchmarks (based on CAC targets).
• Lift in Shopify conversion rate & ad ROAS.
• Volume and quality of UGC sourced monthly.

Requirements

• 3–5 years experience in video editing & content production (e-commerce preferred).
• Skilled in Premiere Pro, After Effects, CapCut Pro, Final Cut, or similar tools.
• Strong portfolio of ad creatives for Meta/TikTok/Google or Amazon Sponsored Video.
• Experience working with UGC creators / influencers.
• Strong understanding of direct-response marketing (hooks, CTAs, retention triggers).
• Ability to work fast, manage multiple projects, and deliver under deadlines.

Nice-to-Have

• Experience with beauty/personal care brands.
• Familiarity with Shopify & Amazon ad requirements.
• Motion graphics/animation skills.
• Experience in D2C ad testing frameworks (Meta creative testing).

What We Offer

• Competitive salary (depending on experience).
• Opportunity to own the entire video & UGC pipeline for a global brand.
• Work directly with Marketing Head & PPC Managers on high-impact campaigns.
• Fast-paced, global team with growth opportunities.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Are you willing to work from 12 PM to 9 M IST?
• Current Location:
• Notice Period:

Experience:

• Google Ads: 3 years (Preferred)
• Meta Ads: 3 years (Preferred)
• Video editing: 3 years (Preferred)
• Amazon Ads: 3 years (Preferred)