Video & UGC Content Manager

Position: Video & UGC Content Manager

Department: Marketing & D2C

Reports to: Head of Marketing & D2C

Employment Type: Full-time

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company operating across Amazon, Walmart, Shopify (Herbishh.com, BisonBody.com), and multiple global marketplaces.

Our flagship brand Herbishh is a leading haircare line, with strong presence in North America, Europe, and Asia-Pacific. We are scaling D2C (Shopify) back to $1M+ in revenue and investing in creative-driven growth.

Role Overview

The Video & UGC Content Manager will be responsible for creating, editing, and managing high-performing video creatives for Meta, TikTok, Google, and Amazon ads. This role will also own the UGC (User-Generated Content) pipeline, ensuring we consistently have fresh, conversion-focused content to test and scale.

Key Responsibilities

Video Production & Editing

• Produce ad-ready video creatives for Meta, TikTok, Google, and Amazon

Sponsored Video ads.

• Edit influencer/customer UGC into high-converting ad variations.

• Create multiple hook variations and formats for A/B testing.

• Ensure all videos are optimized for different platforms (9:16, 1:1, 16:9).

UGC Content Management

• Recruit and manage UGC creators / micro-influencers.

• Brief creators on brand guidelines and performance-focused storytelling.

• Build and maintain a UGC library for continuous ad testing.

Creative Strategy & Testing

• Work with Head of Marketing to align on creative strategy & messaging.

• Deliver 2025 new ad variations per month for testing.

• Collaborate with PPC Managers (Amazon & Meta/Google buyers) to refresh creatives.

• Track performance: CTR, CVR, ROAS by creative type.

Cross-Functional Collaboration

• Coordinate with design team for motion graphics, overlays, and branding

consistency.

• Work with SMM (Social Media Manager) for organic content alignment.

• Provide Amazon team with product video assets for PDPs and A+ content.

KPIs / Success Metrics

• Number of new creatives tested per month (target: 2025).

• % of ads hitting ROAS benchmarks (based on CAC targets).

• Lift in Shopify conversion rate & ad ROAS.

• Volume and quality of UGC sourced monthly.

Requirements

• 35 years experience in video editing & content production (e-commerce preferred).

• Skilled in Premiere Pro, After Effects, CapCut Pro, Final Cut, or similar tools.

• Strong portfolio of ad creatives for Meta/TikTok/Google or Amazon Sponsored Video.

• Experience working with UGC creators / influencers.

• Strong understanding of direct-response marketing (hooks, CTAs, retention triggers).

• Ability to work fast, manage multiple projects, and deliver under deadlines.

Nice-to-Have

• Experience with beauty/personal care brands.

• Familiarity with Shopify & Amazon ad requirements.

• Motion graphics/animation skills.

• Experience in D2C ad testing frameworks (Meta creative testing).