Vice President Marketing

About Company:

Job Overview:

Key Responsibilities:

• Brand Leadership:

  Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.

• Digital & Performance Marketing:

  Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.

• Consumer Insights & Strategy:

  Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.

• Integrated Campaign Management:

  Conceptualize and execute high-impact 360 marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.

• Strategic Partnerships & Alliances:

  Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.

• Growth & Revenue Optimization:

  Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.

• Team Leadership & Development:

  Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.

• Marketing Innovation & Technology:

  Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact.

Experience:

• MBA in Marketing or related field from a reputed institution.
• 12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.
• Proven track record in building brands and delivering measurable business outcomes.
• Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.
• Strong leadership, strategic thinking, communication, and execution excellence.