Vice President - Growth

Were hiring a VP of Growth to lead all things related to customer acquisition, funnel optimization, brand growth, and lifecycle retention. You will be the growth co-pilot across business, marketing, and product, partnering closely with tech, sales, and ops to fuel scalable, cost-efficient expansion.

Role & responsibilities

• Define and own the complete growth strategy from awareness to disbursement
• Drive performance across all channels SEO, paid media, referrals, email, influencers, and offline
• Build and optimize full-funnel campaigns to reduce CAC and improve LTV
• Develop and personalize lifecycle journeys using customer data and behavioural triggers
• Utilize AI tools (e.g., ChatGPT, Claude, LangChain) for content automation, audience targeting, and performance optimization
• Lead lead-scoring models, segmentation, and funnel behavior analytics
• Collaborate with product and engineering teams for growth experiments and GTM automation
• Strengthen inbound demand through brand marketing, PR, social, and community engagement
• Own analytics, A/B testing, funnel metrics, and weekly OKRs for all growth initiatives

Qualifications & Experience

• 8 - 12 years of experience in growth, digital marketing, or user acquisition (preferably in fintech, edtech, lending, or SaaS)
• Proven track record in scaling acquisition and optimizing CAC-to-LTV metrics
• Deep understanding of customer behavior, growth analytics, and automation workflows
• Hands-on with AI tools and curious to push boundaries in tech-enabled growth
• Strong leadership, communication, and cross-functional collaboration skills
• Preferred experience with tools such as Segment, Mixpanel, HubSpot, Webflow, Retool, LangChain
• Exposure to product-led growth (PLG) and international education finance is preferred