Vice President Digital Marketing

Responsibilities

• Develop and execute growth marketing strategies with a strong focus on

  content marketing, social media, organic growth, SEO and affiliate marketing.

• Build and manage

  content calendars

  across blogs, guides, webinars, newsletters, and video formats to drive engagement and authority.
• Help learn and drive AI engine optimization also.
• Lead

  social media strategy and execution

  across channels (LinkedIn, Twitter/X, Instagram, YouTube, etc.) to increase brand visibility and community engagement.
• Scale

  organic marketing initiatives

  SEO, partnerships, influencer collaborations, and community-led campaigns.
• Drive and optimize

  affiliate and referral programs

  , ensuring strong partner networks and ROI.
• Collaborate with product, sales, and design teams to optimize website/product experience for better engagement and conversions.
• Define KPIs, dashboards, and reporting frameworks to track content performance, lead generation, and overall marketing effectiveness.
• Monitor traffic, rankings, conversions, and social engagement; take data-driven actions to improve performance.
• Mentor internal teams and manage external agencies for scalable B2C marketing execution.
• Work closely with sales teams to ensure content and social campaigns generate high-quality leads.
• Experiment with new platforms, formats, and

  growth-hacking tactics

  to stay ahead in the fintech/stock market space.

Requirements:

• At least 5 years of proven experience in

  digital/growth marketing

  , with

  mandatory exposure to stock markets/fintech.

• Demonstrated success in

  content-driven growth, social media campaigns, organic marketing, and affiliate marketing

  .
• Strong B2C marketing expertise with a track record of driving engagement, lead generation, and revenue growth.
• Hands-on experience with SEO, social platforms, affiliate networks, and content marketing tools.
• Data-driven mindset with excellent analytical skills to measure, iterate, and optimize campaigns.
• Excellent communication and leadership skills; ability to lead teams and manage agencies.
• Passion for financial markets and ability to create relatable, high-impact campaigns for retail investors and traders.