User Acquistion Specialist

2 - 4 years

0 Lacs

gurugram haryana india

Posted:3 weeks ago| Platform: Foundit logo

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Skills Required

appsflyer google uac tenjin ltv adjust cpa roas ga4 cpi meta ads singular

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: User Acquisition Specialist (Mobile Apps)

Location:

User Acquisition Specialist

Responsibilities:

  • Run and optimize UA campaigns on

    Google UAC, Meta

    , and other channels (TikTok, ASA, OEMs, networks).
  • Work with

    MMPs

    (AppsFlyer / Adjust / Singular / Tenjin) and/or

    Firebase/GA4

    for tracking and attribution.
  • Analyze campaign data, cohorts, and funnels to improve performance.
  • Test creatives, audiences, and store assets to boost conversion rates.
  • Own budgets, pacing, and performance targets.

Requirements:

  • 2

    in mobile app user acquisition/performance marketing.
  • Hands-on experience with Google UAC & Meta Ads (must).
  • Strong understanding of

    CPI, CPA, ROAS, LTV, retention

    .
  • Comfortable with Excel/Sheets and data-driven decisions.

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