5 - 10 years
6 - 7 Lacs
Posted:2 weeks ago|
Platform:
Work from Office
Full Time
Brand Strategy Development: Formulating and implementing long-term brand strategies, including brand positioning, messaging, and overall brand identity. Market Research and Analysis: Conducting research to understand consumer behavior, market trends, and competitive landscape. Marketing Campaign Development: Developing and executing marketing campaigns across various channels, including digital and traditional media. Advertising Budget Management: Managing and allocating advertising budgets effectively. Brand Performance Monitoring: Tracking and analyzing key performance indicators (KPIs) to measure brand awareness, equity, and customer satisfaction. Cross-Functional Collaboration: Working with various departments like marketing, sales, product development, and public relations to ensure brand consistency. Competitive Analysis: Monitoring and analyzing competitors to identify opportunities and develop strategies for differentiation. Brand Communication: Developing and refining brand messaging and ensuring consistent communication across all touchpoints. Social Media Management: Overseeing social media strategies and ensuring brand consistency and engagement. Product Innovation: Collaborating on new product development and ensuring that new products align with the brand's identity.
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