Urgent Hiring For Senior Manager & Manager into Digital Marketing

Job Description

Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years About the Role: We are seeking a strategic and results-driven User Acquisition & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 4-5 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey. Key Responsibilities: User Acquisition (Installs): Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximise conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximise user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personalisation efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Ability and experience to manage large budgets monthly Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Hands-on Experience & Strong Knowledge of ACi, ACe, Demand Gen, Advantage+, programmatic campaigns Deep understanding and knowledge of R&F, Video, Partnership Ads, VAC campaigns Knowledge of mobile app tracking, attribution models, and analytics tools (e.g., Google Analytics, Firebase, Branch, AppsFlyer). Proven ability to manage campaigns from strategy development to execution and performance analysis. Strong Excel skills and proficiency with data analysis. Familiarity with SEO, content marketing, and influencer marketing is a plus. Strong project management skills with the ability to prioritise and manage multiple campaigns. Ability to translate complex data into clear business insights and recommendations What We Offer: Opportunities for career growth and development. Collaborative work environment with a focus on innovation. Access to the latest marketing tools and technologies. If you're passionate about driving user acquisition, digital marketing, and creating a strong online brand presence, wed love to hear from you! Apply today and become a key player in our marketing team. CTC: Manager: 22 LPA Senior Manager: 24 LPA