Urgent Hiring For Performance Marketing Role

Job Summary:

We are hiring a Lead Generation & Performance Marketing with strong experience in the real estate industry. The ideal candidate will be responsible for designing and executing data- driven performance marketing campaigns across platforms such as Meta (Facebook/Instagram) and WhatsApp, with a focus on lead generation. Optimizing campaigns in real-time, and driving measurable results through webinars and digital funnels.

Key Responsibilities:

• Plan and execute performance marketing campaigns focused on lead generation for
  real estate projects.
• Launch, manage, and optimize Meta (Facebook/Instagram) Ads, WhatsApp Ads, and
  other paid channels.
• Manage campaign budgets of Minimum 56 Lacs/month, ensuring high ROI and low cost-per-lead (CPL).
• Build targeted campaigns using Meta Business Suite, including audience segmentation, retargeting, and funnel optimization.
• Run and manage WhatsApp Ads to drive direct inquiries and real-time engagement.
• Coordinate and promote webinars as part of the lead nurturing and conversion strategy.
• Collaborate with content and creative teams to produce compelling ad creatives, landing pages, and follow-up content.
• Track, analyze, and report on campaign performance metrics using tools like Meta Ads Manager, Google Analytics, etc.
• Continuously test and iterate campaigns to improve CTR, conversion rates, and overall campaign efficiency.
• Work closely with the sales and CRM teams to ensure timely lead handover and feedback loop optimization.

Key Requirements:

• 3+ years of hands-on experience in performance marketing, specifically in the real
  estate industry (mandatory).
• Proven expertise in running Facebook/Instagram Ads, Meta Campaigns, and
  WhatsApp Ads.
• Experience managing ad budgets of 56 Lacs/month with a strong track record of ROI-
  driven results.
• In-depth understanding of lead generation funnels, audience targeting, and retargeting
  strategies.
• Experience organizing and promoting webinars for buyer engagement and lead
  qualification.
• Strong analytical skills and proficiency with reporting tools and ad dashboards.
• Familiarity with real estate buyer personas and regional targeting (preferred).
• Excellent communication, problem-solving, and multitasking skills.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Certification in Meta Ads, Performance Marketing, or Digital Marketing is a plus.
• Working knowledge of CRM systems (Zoho, Salesforce, HubSpot, etc.).