Performance Marketing Manager

Job Description

Content Marketing Create valuable content (e.g., blog posts, eBooks, webinars, videos) to attract and educate your target audience. Use calls-to-action (CTAs) to guide readers to gated content or sign-up forms. Search Engine Optimization (SEO) Optimize your website and content for keywords that your target audience searches for. Use strategies like link building, meta tags, and mobile optimization to drive organic traffic. Social Media Marketing Share engaging posts, run contests, or use targeted ads to reach potential leads on platforms like Facebook, LinkedIn, and Instagram. Leverage LinkedIn for B2B lead generation by joining relevant groups and connecting with decision-makers. Email Marketing Build a segmented email list and send personalized campaigns, offering valuable resources or promotions. Use drip campaigns to nurture leads over time. Paid Advertising Use Google Ads, social media ads, and retargeting campaigns to capture leads from paid channels. Focus on specific audiences through targeting options to improve lead quality. Landing Pages and Lead Magnets Create dedicated landing pages with clear CTAs and lead forms. Offer lead magnets like free trials, templates, whitepapers, or discounts in exchange for contact information. Networking and Events Attend industry events, trade shows, or webinars to build connections and collect potential leads. Host your own events to engage directly with your audience. Chatbots and Live Chat Implement AI-powered chatbots or live chat on your website to engage visitors in real-time and collect information for follow-ups. Referrals and Partnerships Encourage existing customers to refer your business. Partner with complementary businesses to share leads and collaborate on campaigns. Lead Scoring and CRM Tools Use Customer Relationship Management (CRM) tools to track and score leads based on their behavior and engagement. Automate lead nurturing workflows with tools like HubSpot, Salesforce, or Zoho.