University Relations Associate

Key Responsibility Areas (KRA)

- Event and Travel Management-

• Represent the organization by traveling to events, educational fairs, and high school orientations to engage with stakeholders and promote initiatives like Tiger Stripes and PASS programs.
• Actively participate in outreach activities to build brand awareness and ensure a strong presence.

- Lead Collection and Management-

• Collect leads during events and engagements and ensure timely and accurate updates in the lead management sheet.
• Maintain a streamlined process for tracking and following up on leads to maximize conversions.



- Agency Visits and Relationship Management-

• Conduct visits to partner agencies to strengthen relationships and address any queries or concerns.
• Foster strong collaboration with existing agencies to ensure smooth operations and mutual growth.

- Support in Daily Operations-

• Assist the team lead in handling daily operational tasks, especially when the team lead is unavailable due to travel commitments.
• Provide administrative and logistical support to ensure all Reach operations run efficiently.

Engagement for Tiger Stripes and PASS Programs-

• Actively drive engagement and participation in initiatives like Tiger Stripes and PASS, ensuring their successful implementation and outreach.
• Collaborate with schools and agencies to promote and execute these programs effectively.
• Assist the team lead in handling daily operational tasks, especially when the team lead is unavailable due to travel commitments.
• Provide administrative and logistical support to ensure all Reach operations run efficiently.

- Engagement for Tiger Stripes and PASS Programs-

• Actively drive engagement and participation in initiatives like Tiger Stripes and PASS, ensuring their successful implementation and outreach.
• Collaborate with schools and agencies to promote and execute these programs effectively.
• Calling and connecting with Prospect leads/ organization (as and when required)