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Unit Manager/Senior Unit Manager - Digital Platforms

Unit Manager/Senior Unit Manager - Digital Platforms

Bajaj Finance

2 - 3 years

27 - 32 Lacs

pune

Posted:Just now| Platform:

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Skills Required

front end azure google analytics power bi compliance debugging ai tools science it management research analytics systems marketing data science content management project management web development business

Work Mode

Work from Office

Job Type

Full Time

Job Description

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms
Unit Manager - Digital Platforms / Senior Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets (App and web). Work closely with the Center of Excellence (COE) to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on the platform will lead to increased adoption of App and Web, contributing to business engagement, increased traffic, and conversions. Duties and Responsibilities

Ensure customer-facing capabilities are envisaged, delivered, and functioning with attention to detail:

Understanding business/service requirements

Ensuring requirements are delivered in a customer-intuitive manner

Ensuring the right communication reaches the customer to engage them with the application and cater to business/service needs

Manage any asset in the digital platform:

Ensure it is working properly at all times

Research and benchmark similar capabilities in the market to enhance assets

Personalize properties on the Digital Platform to drive business priorities

Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including customer segmentation and creating frontend capabilities for platform display

Track key metrics:

Click to next view success percentage

App launches, driving DAU (Daily Active Users) and MAU (Monthly Active Users)

Service utilization via digital assets

Ensure feature adoption increases customer retention on Bajaj Finserv Digital Assets

Compare planned versus actual business or service targets achieved

Analyze and evaluate activities to keep customers engaged on the platform:

Measure the last activity against the latest engagement activity to assess effectiveness

Benchmark latest engagement activities with the industry

Analyze engagement activity to determine which engagement products should be added to the application

Identify and promptly fix issues observed in customer behavior in production:

Ensure TAT (Turnaround Time) is within limits while fixing issues

Involve responsible stakeholders for debugging and resolving issues

Maintain prompt communication to ensure continued customer engagement with the application

MIS and Power BI Dashboards:

Track traffic, leads, and conversions via Power BI dashboards

Publish updates on customer activity on assets

Engage with data/business teams to understand customer engagement trends

Maintain records of daily activities for releases, services, issues, and engagement

Key Decisions / Dimensions

Writing BRD scenarios and creating test cases (using Gen AI)

Solutioning based on linked backend systems

Working with platform content management system tools to deliver frontend assets

Developing new ideas and ensuring compliance to increase app engagement and adoption

Major Challenges

Prioritizing multiple requirements from business, performance marketing, and regulatory sources

Managing multiple stakeholders simultaneously

Ensuring customer engagement on the asset

Required Qualifications and Experience

Qualifications: Post-Graduation MBA

Work Experience: 2-3 years in App/Web development domain

s Keywords:

Project management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS PowerPoint

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Unit Manager/Senior Unit Manager - Digital Platforms