Unit Manager/Senior Unit Manager - Digital Platforms

2 - 3 years

5 - 7 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets (App and web). Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on the platform will lead to increased adoption of App, Web and contribute to business, engagement, increased traffic, and conversions. Duties and Responsibilities
  • Ensure customer facing capabilities are envisaged, delivered, and functioning with attention to detail
  • Understanding business/service requirement
  • Ensuring that the requirement is delivered in a customer intuitive manner
  • Making sure the right communication reaches the customer to ensure engagement with the application and caters to business/service need at the same time
  • For management of any asset in the digital platform
  • Ensure it is working fine at all times
  • Research and benchmark similar capabilities in the market and see if asset can be improved
  • Personalization of properties on Digital Platform for driving business priorities
  • Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including segmentation of customers based on their persona, and creating front end capability to display on Platforms
  • Tracking key metrics
  • Click to next view success %
  • App launches, Driving DAU (Daily Active Users), MAU (Monthly Active Users)
  • Service utilization via digital assets
  • Ensure feature adoption increases customer retention on Bajaj Finserv Digital Assets
  • Targets achieved (Planned versus actual business or service numbers)
  • Analyzing and evaluating effective activities to keep the customer engaged on the Platform
  • Measure the last activity with the latest engagement activity to understand what works and what doesn't
  • Benchmark latest engagement activity with the industry
  • Analyze engagement activity to determine which engagement product should be included in the application
  • Identifying and timely fixing of the issues while observing customer behavior in production
  • Ensure the TAT is within limits for issue resolution
  • Involve responsible stakeholders for issue debugging and resolving
  • Timely communication to ensure ongoing customer engagement with the application
  • MIS and Power BI dashboards
  • Track traffic, leads, and conversions via Power BI dashboards
  • Publish latest updates of customer activity on assets
  • Engage with data/business team to understand customer engagement trends with the App
  • Maintain track of daily activities for release, service, issues, and engagement
  • Key Decisions / Dimensions
  • BRD scenarios writing and test case creation (using Gen AI)
  • Solutioning based on linked backend systems
  • Working with Platform Content Management System tools for delivering front end assets
  • Developing new ideas and ensuring compliance to increase App Engagement and Adoption
  • Major Challenges
  • Prioritizing multiple requirements received from business, performance marketing, and regulatory teams
  • Managing multiple stakeholders simultaneously
  • Ensuring customer engagement on the asset
  • Required Qualifications and Experience
  • Qualifications Post-Graduation, MBA
  • Work Experience 2-3 years in App/web development domain
  • s Keywords
  • Project management
  • CleverTap
  • Medallia
  • Pimcore
  • Google Analytics
  • Azure
  • MS Excel
  • MS PowerPoint
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    Bajaj Finance logo
    Bajaj Finance

    Financial Services

    Pune

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