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Bajaj Finance
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Unit Manager - Consumer/Senior Unit Manager - Consumer

Unit Manager - Consumer/Senior Unit Manager - Consumer

Bajaj Finance

5 - 7 years

18 - 22 Lacs

pune

Posted:1 week ago| Platform:

Apply

Skills Required

sql engineering kyc banking data management stakeholder management business

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose
Driving EMI Card Business through Web App Channels.Duties and Responsibilities
KEY RESPONSIBILITIES1.You will be driving EMI Card Business through Web App Channels.2.Deep dive into daily traffic visiting above assets and lending on EMI landing page from above assets.3.Funnel tracking of each stage for Insta EMI card and find ways to reduce customer drop at each stage.4.Development/Implementation of New ideas/ campaigns to drive more business from drop off customers during Insta EMI card acquisition journey.5.Sanity of CTA and banners across above three assets on daily basis.6.Will be responsible customer behavior analysis for optimized communication.7.Prepare campaign dashboard across channels and customer segments to measure key Campaigns KPI like click rate, sign up, approval, KYC and fee payment, Cost per KYC and Cost per fee payment.8.To prepare potential customer segments for driving numbers.Key Decisions / Dimensions
All development prioritization of the system capabilitiesMajor Challenges
Internal stakeholder management to ensure capability delivery within timelinesRequired Qualifications and Experience
a)Qualifications

Bachelors of Engineering Information Technology
b)Work Experience

Any Bachelors Degree (MBA Preferred)

5 years of experience in Campaign Management / App Business

5 years of experience in SQL

Prior experience in Banking/NBFC industry with App data exposure will be added advantage.

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Unit Manager - Consumer/Senior Unit Manager - Consumer