Trade Marketing Executive

Job Description

Position: Trade Marketing Executive Location: Delhi NCR Experience: 2–4 years Industry: Alcoholic Beverages / FMCG About the Role: We’re looking for a go-getter who knows how to make a brand stand tall where it matters most — at the point of sale. As a Trade Marketing Executive, you’ll drive visibility, availability, and love for the brand across key markets and channels. From retail shelves to bar counters — if it's got beer, you’re making sure we own the space. What You’ll Do: Plan and execute on-ground visibility campaigns and trade activations across general trade, modern trade, and HoReCa. Partner with sales teams to drive outlet-level growth and strengthen retailer relationships. Roll out seasonal and occasion-based trade programs to boost offtake. Ensure impactful placement of POSM and branded assets — from chillers to coasters. Track competitor activity and market pulse to stay one pour ahead. Measure effectiveness of trade initiatives with data-backed reporting. Manage vendor coordination for timely execution of activations and branding. What We’re Looking For: 2–4 years in trade marketing, sales, or brand execution — preferably in beer, alcobev, or FMCG. Someone who understands the retail and on-trade landscape like the back of a pint glass. A mix of creative thinking + hustle + strong execution. Great with people — whether it’s a bar owner or a distributor. Comfortable with market travel and late-evening visits if needed. Bonus Points: Experience in launching visibility drives or bar promotions. Knack for reading consumer behavior in retail & on-trade environments. Passion for the beer space and the culture around it. 🍻 Perks: Young, high-energy team. A brand that lets you be bold. Plenty of beer talk, and maybe some actual beer too.