Tracxn - Manager Strategy and Operations - Marketing

About Tracxn:

Tracxn (www.tracxn.com) is a Bangalore-based product company providing a research and deal-sourcing platform for Venture Capital, Private Equity, Corp Dev, and other professionals working around the startup ecosystem. We are a team of 750+ working professionals serving our customers across the globe.

About the Role

Manager - Strategy and Operations, Marketing

Key Responsibilities

1. Strategic Planning & Initiatives:

• Develop and implement innovative marketing initiatives designed to significantly increase brand visibility, market penetration, and customer engagement.
• Analyze market trends, competitor activities, and campaign performance data to identify growth opportunities and strategic adjustments.
• Work with the leadership and help them drive the annual and quarterly marketing planning process, to set achievable, data-driven goals.

2. Operational Oversight & Execution:

• Oversee the day-to-day operations of core marketing units, including Social Media Management, Digital Advertising (e.g., Meta Ads, Google Ads), and Content/Design Production for public pages.
• Streamline workflows and processes across marketing functions to maximize efficiency, accountability, and project delivery timelines.
• Manage the internal marketing calendar, ensuring all activities are coordinated and executed on time and within budget.

3. Brand Consistency:

• Act as the primary guardian of our brand identity, tone, and visual guidelines across all external and internal marketing channels (social, web, digital ads, etc.).
• Develop and maintain documentation, style guides, and approval processes to ensure 100% brand consistency in all published material.

4. Performance Analysis & Optimization:

• Establish key performance indicators (KPIs) for operational efficiency and marketing campaign success.
• Monitor, analyze, and report on the performance of all core marketing activities, translating data into clear, actionable recommendations for optimization.

5. Team Leadership & Development

• Lead and develop a team of marketing specialists (e.g., social media coordinators, content creators, digital ads managers, etc).
• Set clear goals, providing regular feedback to ensure team members are meeting high standards of execution and innovation.
• Manage team capacity, assign projects, and ensure optimal allocation of marketing resources to meet strategic priorities.

Requirements:

• 6-9 years of professional experience in Marketing, Marketing Operations, Strategy, or a closely related field.
• Demonstrated first-hand experience in the full cycle of marketing: Ideation, Execution, and Operations.
• Proven expertise in managing one or more core marketing channels (e.g., social media, content, digital advertising) is highly preferred.
• Strong understanding of digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and performance metrics.
• Excellent project management, organizational, and analytical skills with a commitment to process improvement.
• Exceptional communication and leadership abilities, with experience in coordinating cross-functional teams and managing agency/vendor relationships.

What we offer:

• Fixed work timings - 9 hrs x 5 days. Respect everyone's time. No taking your work home
• A meritocratic setup. Everyone explains the 'why' behind their decisions. No politics
• Candid culture. We encourage asking questions over making assumptions
• Managers willing to invest in your growth. We believe in timely, actionable feedback