Tracxn - Associate Marketing Content Strategist (2 - 3 yrs)

About the Role:

Associate Marketing Content Strategist

Key Responsibilities:

Content Strategy & Creation

• Develop a comprehensive content strategy that aligns with our brand, business goals, and audience needs.
• Write and edit high-quality content for our website, public pages, social media, and digital campaigns.
• Ensure a consistent brand voice and style across all our communication platforms.

Website & Digital Design

• Take full ownership of our public-facing website pages like the customer and product offering pages
• Design, build, and maintain these public pages
• Create a seamless and intuitive user experience, ensuring our pages are visually appealing and easy to navigate.

Creative Assets & Social Media

• Produce creative assets (e.g., graphics, images, and short videos) for our website and social media channels.
• Develop and execute social media content strategies to support product launches, talent acquisition, and brand awareness.
• Monitor social media trends and analyze engagement metrics to optimize performance.

Requirements:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in content strategy, copywriting, or a related role. A portfolio showcasing your content and design work is plus
• Exceptional writing, editing, and storytelling abilities. You have a strong eye for design and can translate complex ideas into simple, compelling visuals and text.
• Hands-on experience with at least one no-code website builder. You are comfortable building and managing web pages without a developer.
• The ability to analyze performance metrics and use data to refine and improve your content strategy.
• Excellent communication skills and the ability to work effectively with cross-functional teams, including marketing, product, and HR.
• Ability to take ownership of multiple tasks and work with cross functional teams

What we offer:

• Fixed work timings - 9 hrs x 5 days. Respect everyone's time. No taking your work home
• A meritocratic setup. Everyone explains the 'why' behind their decisions. No politics
• Candid culture. We encourage asking questions over making assumptions
• Managers willing to invest in your growth. We believe in timely, actionable feedback

Founders:

• Neha Singh (ex-Sequoia, BCG | MBA - Stanford GSB)
• Abhishek Goyal (ex-Accel Partners, Amazon | BTech - IIT Kanpur)

About Tracxn:

Tracxn (www.tracxn.com) is a Bangalore-based product company providing a research and deal-sourcing platform for Venture Capital, Private Equity, Corp Dev, and other professionals working around the startup ecosystem. We are a team of 750+ working professionals serving our customers across the globe.