Territory Manager - Sales & Marketing

As a B2C Business Manager in your own territory, your primary responsibility is to drive business growth by achieving revenue, purpose, and profitability goals. To accomplish this, you need to formulate action plans to meet and surpass the Annual Operating Plan targets on a monthly, quarterly, and annual basis. It is essential to forecast demand, set clear goals for the field force, and motivate them to achieve these targets effectively. You will be required to strictly adhere to credit policies, monitor distributor-wise debts, and ensure timely collection to minimize outstanding dues and bad debts. Managing territory expenditure within approved budgets under the guidance of the State Head is crucial for financial sustainability. Keeping track of market and industry trends will allow you to identify new opportunities for growth and expansion. Collaboration with C&Fs, internal logistics teams, and distributors/dealers is essential to ensure seamless and timely product deliveries. Executing brand and product promotion plans is another critical aspect of your role. You will need to create and implement promotional activity plans, collaborate with senior management to design farmer engagement programs, and ensure the effective translation of these initiatives into business outcomes. Building a robust distributor and retail network in your territory is vital for business success. By fostering strong relationships with distributors/dealers, expanding the network, and addressing customer issues promptly, you can enhance customer service and satisfaction. Monitoring key performance indicators and maintaining updated databases are essential for tracking business performance metrics effectively. Developing a competent and engaged team is key to achieving sustainable success. Coaching and mentoring your direct reports, identifying their training needs, and championing employee engagement activities will contribute to building a skilled and motivated workforce. By focusing on these key areas, you can drive business growth, enhance operational efficiency, and create a successful business ecosystem in your territory.,