Technical Lead Developer

As a Lead Developer specializing in Adobe Journey Optimizer (AJO), you will be responsible for effectively utilizing Adobe Experience Platform (AEP) and Journey Optimizer to create and manage personalized customer journeys. Your role will involve integrating AJO with AEP and other relevant tools, developing event-based cross-channel campaigns, managing audience segmentation, and collaborating with different teams to enhance campaign performance. Key Responsibilities: - Build and manage customer journeys in Adobe Journey Optimizer. - Integrate AJO with Adobe Experience Platform (AEP) and related tools. - Create personalized cross-channel campaigns based on events. - Manage audience segmentation and real-time data flows. - Collaborate with data, marketing, and engineering teams for performance optimization. - Monitor key performance indicators (KPIs) and provide insights for campaign enhancement. Qualifications Required: - Minimum 3 years of experience in Adobe AJO / AEP implementation and optimization. - Proficient in journey orchestration, personalization, and segmentation. - Familiarity with data schemas, APIs, and identity management. - Bonus: Experience with Adobe Campaign, Adobe Analytics, or real-time Customer Data Platform (CDP). The company appreciates candidates with Adobe Certification in AJO / AEP and experience with marketing automation platforms such as Salesforce, Braze, or HubSpot. Join our team in Noida (Hybrid) and contribute to building engaging customer experiences through Adobe Journey Optimizer. As a Lead Developer specializing in Adobe Journey Optimizer (AJO), you will be responsible for effectively utilizing Adobe Experience Platform (AEP) and Journey Optimizer to create and manage personalized customer journeys. Your role will involve integrating AJO with AEP and other relevant tools, developing event-based cross-channel campaigns, managing audience segmentation, and collaborating with different teams to enhance campaign performance. Key Responsibilities: - Build and manage customer journeys in Adobe Journey Optimizer. - Integrate AJO with Adobe Experience Platform (AEP) and related tools. - Create personalized cross-channel campaigns based on events. - Manage audience segmentation and real-time data flows. - Collaborate with data, marketing, and engineering teams for performance optimization. - Monitor key performance indicators (KPIs) and provide insights for campaign enhancement. Qualifications Required: - Minimum 3 years of experience in Adobe AJO / AEP implementation and optimization. - Proficient in journey orchestration, personalization, and segmentation. - Familiarity with data schemas, APIs, and identity management. - Bonus: Experience with Adobe Campaign, Adobe Analytics, or real-time Customer Data Platform (CDP). The company appreciates candidates with Adobe Certification in AJO / AEP and experience with marketing automation platforms such as Salesforce, Braze, or HubSpot. Join our team in Noida (Hybrid) and contribute to building engaging customer experiences through Adobe Journey Optimizer.