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5.0 - 9.0 years
0 Lacs
chennai, tamil nadu
On-site
As a Marketing Cloud Automation Lead at Lennox, you will be responsible for designing, developing, and executing integrated marketing automation campaigns across multiple channels. Your role will involve managing complex Marketing Cloud projects, ensuring timely delivery and successful implementation. You will develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Additionally, you will be in charge of managing and optimizing mobile marketing campaigns, such as SMS, MMS, and push notifications. Integrating marketing automation with other Salesforce products, like Sales Cloud and Service Cloud, will also be a key aspe...
Posted 1 week ago
0.0 years
0 Lacs
mumbai, maharashtra, india
On-site
Job Title: Digital / Omnichannel Marketing Specialist - Integrated Marketing Reports to: Head of Digital, Integrated Marketing About the Role: We're seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD. In this role, you'll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today. You won't just be managing campaigns - you'll be learning how to master them across every screen, device, and platform. Think of this as your launchpad to becoming a modern, well-rounded market...
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
Role Overview: As a Marketing Campaign Manager, your role will involve applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. Your communication skills will be crucial as you interact with both technical and non-technical stakeholders. It is essential to adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. You will utilize either Adobe Experience Platform (AEP) for segment creation, PII data handling compliance, and data governance, or Adobe Campaign Classic...
Posted 2 weeks ago
15.0 - 19.0 years
0 Lacs
maharashtra
On-site
As a seasoned Digital Marketing & Martech Solutioning Leader at eClerx, your role involves spearheading the Digital Marketing Solutioning vertical for Presales. You will be responsible for conceptualizing, designing, and presenting end-to-end digital marketing and martech solutions to global clients. This senior client-facing position requires a strong blend of marketing technology expertise, solution design, presales consulting, and stakeholder management skills. **Key Responsibilities:** - Lead the solutioning and presales function for Digital Marketing and Martech engagements across global clients. - Understand client business objectives and translate them into scalable, innovative, and R...
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
Role Overview: As a Marketing Campaign Specialist, your main responsibility will be to apply marketing principles and campaign strategies in order to effectively manage audience segmentation. You will work closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. It is important to communicate proficiently with both technical and non-technical stakeholders. Adherence to industry standards for data handling, including procedures related to Personally Identifiable Information (PII) data storage, transfer, and disposal, will be crucial in this role. Key Responsibilities: - Utilize Adobe Experience Platform (AEP) for segment creation, ensu...
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
hyderabad, telangana, india
On-site
As a CDP Campaign Builder,you'llbe creating fantastic customer experiences in our Customer Data Platform, bringing about personalized, context-awareinteractions. Our Customer Data Platform unifies our customer data and makes it available to you to create these experiences, all in one platform. These experiences will be omnichannel, meeting our customers wheretheyreat in the most personalized way possible. Whileyou'llbe a hands-on doer inthe CDP,you'llbe working a lot with yourbusiness a strategy partners to make sure whatyou'rebuilding creates the best experience for our customers aspossible. Qualifications Prior experience with marketing technologyrequired, particularlythose used to create ...
Posted 1 month ago
5.0 - 9.0 years
0 Lacs
haryana
On-site
As a Senior Audience Specialist, you will collaborate with marketing teams to understand campaign objectives and translate them into audience segments. You will work closely with data analysts to analyze data quality and accuracy, ensuring its usability for segmentation purposes. Effective communication with both technical and non-technical stakeholders is essential. You will adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilizing AEP for segment creation, PII data handling compliance, and data governance will be a key responsibility. Proficiency in Adobe Campaign Classic for audience segmentation, audience enrichment, data han...
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
pune, maharashtra
On-site
As AVP, Campaign Operations Manager at Synchrony Financial, India, you will play a crucial role in driving the evolution of campaign operations within the Growth Marketing team. Collaborating closely with internal stakeholders, you will lead the transformation of campaign methodologies towards personalized, end-to-end consumer journeys utilizing data, automation, and Gen AI technologies. Your primary focus will be to embed a consumer-first mindset into the marketing operations framework. Your key responsibilities will include: - **Campaign Process Discovery:** Analyzing existing campaign processes to identify transformation opportunities. - **Journey Planning through Collaboration:** Co-crea...
Posted 1 month ago
4.0 - 8.0 years
0 Lacs
karnataka
On-site
As an Adobe Campaign & Journey Orchestration Specialist with 4-12 years of experience, you will play a crucial role in implementing and optimizing customer journeys using Adobe Journey Optimizer and Adobe Campaign. Your primary responsibility will be to ensure the delivery of personalized, timely, and effective communications across email, push, and SMS channels. Your key responsibilities will include building and maintaining orchestrated journeys, implementing logic for real-time and scheduled delivery, managing and optimizing delivery across various channels, supporting A/B testing and multivariate testing for personalized offers, collaborating with analytics and creative teams, monitoring...
Posted 2 months ago
5.0 - 9.0 years
0 Lacs
pune, maharashtra
On-site
As an Adobe Experience Platform (AEP) Technical Architect and Engineer at UBS, you will play a crucial role in our growing AEP Practice. Your primary focus will be collaborating closely with clients on vital digital transformation initiatives that drive customer experience enhancement, cost optimization, efficiency creation, and business outcome delivery. Your responsibilities will entail leading, planning, and managing Digital Marketing client engagements. This involves participating in all phases of the software development lifecycle, including estimating, technical design, implementation, documentation, testing, deployment, and support of applications for our clients. As part of a transfo...
Posted 2 months ago
1.0 - 6.0 years
0 Lacs
pune, maharashtra
On-site
As a SF Data Cloud Developer with 3-6 years of experience, you will be responsible for designing and implementing 1st and 3rd-party data ingestion from various sources such as web, CRM, mobile apps, and media platforms. You should have a strong understanding of Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segmentation within Salesforce Data Cloud. It is preferable to have a Pharma background or familiarity with privacy frameworks like HIPAA. Additionally, being a SF Data Cloud Consultant Certified would be advantageous. Your role will involve designing and implementing Calculated Insights to derive metrics for personalization and segmentation. You should have an understa...
Posted 3 months ago
3.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
You will be joining our team as an Adobe Experience Platform (AEP) Specialist in Pune with 4 years of experience in a full-time role. Your main responsibility will involve implementing, configuring, and optimizing AEP solutions to enhance customer experience and digital marketing initiatives. To excel in this position, you should have a deep understanding of AEP components such as Customer Data Platform (CDP), Real-time Customer Profile, Journey Orchestration, and Adobe Launch. Hands-on experience with data integration and activation will be crucial for your success. Your key responsibilities will include leading the implementation and configuration of AEP solutions, managing customer data t...
Posted 3 months ago
2.0 - 5.0 years
8 - 11 Lacs
Pune
Work from Office
Job Description We are looking for an experienced and results-driven AJO Specialist to lead the design, implementation, and optimization of customer journeys using the Adobe Journey Optimizer (AJO) platform. This role requires a deep understanding of marketing automation, customer segmentation, campaign creation, and multi-channel communication strategies to create seamless and impactful customer experiences. Key Responsibilities: • AJO Platform Management: Design, implement, and manage customer journeys on the Adobe Journey Optimizer platform, ensuring personalized and smooth experiences for our customers. • Customer Segmentation: Develop and execute strategies for effective customer segmen...
Posted 3 months ago
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