6 Journey Orchestration Jobs

As AVP, Campaign Operations Manager at Synchrony Financial, India, you will play a crucial role in driving the evolution of campaign operations within the Growth Marketing team. Collaborating closely with internal stakeholders, you will lead the transformation of campaign methodologies towards personalized, end-to-end consumer journeys utilizing data, automation, and Gen AI technologies. Your primary focus will be to embed a consumer-first mindset into the marketing operations framework. Your key responsibilities will include: - **Campaign Process Discovery:** Analyzing existing campaign processes to identify transformation opportunities. - **Journey Planning through Collaboration:** Co-creating journey-based strategies aligned with business objectives. - **Lead Campaign Transformation:** Designing digitally-enabled, personalized campaign operations for engaging consumers. - **Journey Design and Execution:** Managing consumer journeys in marketing platforms for real-time responsiveness. - **Cross-Functional Collaboration:** Partnering with MarTech teams to integrate personalization into campaigns. - **Scalable Frameworks:** Developing templates and playbooks for journey orchestration success. - **Innovation and Best Practices:** Implementing modern campaign methodologies and personalization strategies. - **Team Enablement:** Mentoring and upskilling team members on consumer-centric execution. **Required Skills/Knowledge:** - 8+ years of experience in digital marketing and campaign operations, preferably in financial services. - Strong background in consumer journey design and omnichannel campaign delivery. - Proficiency with Customer Data Platforms and marketing automation tools. - Hands-on experience with SAS, SQL, and real-time journey orchestration. - Ability to communicate effectively and influence stakeholders at all organizational levels. **Desired Skills/Knowledge:** - Working knowledge of Gen AI applications in marketing operations. - Experience in driving change within complex marketing ecosystems. - Strong project management and analytical skills with a focus on business impact. - Creative thinking abilities and experience with statistical analytics platforms. **Eligibility Criteria:** - Bachelor's Degree with 8+ years of IT experience or 10+ years of Marketing experience in the financial domain. **Work Timings:** 2 PM to 11 PM IST As an internal applicant, ensure you meet the mandatory skills criteria before applying and inform your manager and HRM. Update your professional profile on Workday and ensure no corrective action plans are in place. Eligible L9+ employees can apply for this role. (Level / Grade: 9),

As an Adobe Campaign & Journey Orchestration Specialist with 4-12 years of experience, you will play a crucial role in implementing and optimizing customer journeys using Adobe Journey Optimizer and Adobe Campaign. Your primary responsibility will be to ensure the delivery of personalized, timely, and effective communications across email, push, and SMS channels. Your key responsibilities will include building and maintaining orchestrated journeys, implementing logic for real-time and scheduled delivery, managing and optimizing delivery across various channels, supporting A/B testing and multivariate testing for personalized offers, collaborating with analytics and creative teams, monitoring delivery logs and performance metrics, and continuously improving orchestration logic based on data insights and campaign results. To excel in this role, you should have 3-7+ years of proven experience with Adobe Journey Optimizer and Adobe Campaign (Standard or Classic), a strong understanding of customer journey mapping, segmentation, and personalization strategies, experience with A/B testing frameworks and campaign proofing, familiarity with delivery monitoring tools and KPI tracking, excellent problem-solving skills, attention to detail, and strong communication and collaboration abilities.,

As an Adobe Experience Platform (AEP) Technical Architect and Engineer at UBS, you will play a crucial role in our growing AEP Practice. Your primary focus will be collaborating closely with clients on vital digital transformation initiatives that drive customer experience enhancement, cost optimization, efficiency creation, and business outcome delivery. Your responsibilities will entail leading, planning, and managing Digital Marketing client engagements. This involves participating in all phases of the software development lifecycle, including estimating, technical design, implementation, documentation, testing, deployment, and support of applications for our clients. As part of a transformation project, you will be tasked with defining delivery roadmaps, leading technology discussions and development, as well as engaging with users for adoption. We are specifically looking for professionals with experience in implementing Adobe Experience Platform. Joining the Digital Analytics and Optimization team at UBS, you will be part of a dynamic group of technology and domain experts dedicated to serving WMA (Wealth Management Americas) clients through innovative technology applications. Your role within the WMA CRM crew will involve building applications for financial advisors, contributing to the success of our organization. In our team, you will have the opportunity to thrive in a collaborative and supportive environment that fosters growth and excellence in your professional journey. As an Adobe Senior AEP Lead architect and Engineer, your expertise will include: - Configuring, implementing, and managing Adobe Experience Platform (AEP) components such as Experience Data Model (XDM), Customer Data Platform (CDP), and real-time CDP - Designing and maintaining data schemas, datasets, and data ingestion pipelines from various sources to create unified customer profiles - Ensuring seamless data integration, quality control, and governance within AEP - Loading data into the platform through data source connectors, APIs, and streaming ingestion connectors - Creating XDM schemas and datasets in AEP - Developing customer journeys using Journey Orchestration (JO) - Analyzing customer data with Customer Journey Analytics (CJA) - Optimizing real-time data ingestion, segmentation, and workflows to enhance marketing automation and personalized customer experiences - Adobe Experience Platform certification (preferred) UBS is a global wealth manager operating in major financial centers across more than 50 countries. We are dedicated to fostering an inclusive culture that values diversity, empowers individuals, and supports various backgrounds, skills, and experiences within our workforce. At UBS, we prioritize our people and their diverse talents, backgrounds, and experiences that contribute to our continued success. We offer a supportive team environment, growth opportunities, and flexible working arrangements when feasible. Collaboration is at the core of our operations, recognizing that working together enables us to achieve more collectively. Our commitment extends to disability inclusion, and we encourage individuals needing reasonable accommodation or adjustments during the recruitment process to reach out to us. UBS is an Equal Opportunity Employer that respects and empowers each individual within our workforce, supporting diverse cultures, perspectives, skills, and experiences. We welcome applications from career returners and invite you to explore our program on ubs.com/careercomeback if you are considering rejoining the workforce.,

As a SF Data Cloud Developer with 3-6 years of experience, you will be responsible for designing and implementing 1st and 3rd-party data ingestion from various sources such as web, CRM, mobile apps, and media platforms. You should have a strong understanding of Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segmentation within Salesforce Data Cloud. It is preferable to have a Pharma background or familiarity with privacy frameworks like HIPAA. Additionally, being a SF Data Cloud Consultant Certified would be advantageous. Your role will involve designing and implementing Calculated Insights to derive metrics for personalization and segmentation. You should have an understanding of the customer lifecycle and journey orchestration, utilizing unified profiles to enhance marketing outcomes. Troubleshooting issues related to data mapping, identity stitching, or segment activation flows will also be part of your responsibilities. As a SF Data Cloud professional with 1-3 years of experience, you will be expected to have hands-on experience with SF Data Cloud. A SF certification would be preferable for this role. You should possess an understanding of Data Streams and models within SF Data Cloud. Previous experience in integrating downstream systems would be an added advantage. Overall, both positions require a deep understanding of Salesforce Data Cloud functionalities and the ability to work effectively with data ingestion, segmentation, and insights generation.,

You will be joining our team as an Adobe Experience Platform (AEP) Specialist in Pune with 4 years of experience in a full-time role. Your main responsibility will involve implementing, configuring, and optimizing AEP solutions to enhance customer experience and digital marketing initiatives. To excel in this position, you should have a deep understanding of AEP components such as Customer Data Platform (CDP), Real-time Customer Profile, Journey Orchestration, and Adobe Launch. Hands-on experience with data integration and activation will be crucial for your success. Your key responsibilities will include leading the implementation and configuration of AEP solutions, managing customer data through the Customer Data Platform (CDP), designing and implementing customer journeys using Journey Orchestration, integrating AEP with various data sources, and generating reports and dashboards for tracking customer engagement and campaign performance. To be successful in this role, you should have at least 3 years of experience working with Adobe Experience Platform or similar digital marketing solutions. Proficiency in data integration, tag management, and digital analytics is essential, along with knowledge of JavaScript, APIs, and data management tools. Familiarity with other Adobe products like Adobe Analytics, Adobe Target, or Adobe Campaign will be advantageous. In addition to technical skills, strong problem-solving abilities, attention to detail, excellent communication and collaboration skills, and the ability to work in a fast-paced environment are also important qualities for this role. You should hold a Bachelor's degree in computer science, Marketing, or a related field, and relevant certifications in Adobe Experience Platform are preferred.,

Job Description We are looking for an experienced and results-driven AJO Specialist to lead the design, implementation, and optimization of customer journeys using the Adobe Journey Optimizer (AJO) platform. This role requires a deep understanding of marketing automation, customer segmentation, campaign creation, and multi-channel communication strategies to create seamless and impactful customer experiences. Key Responsibilities: • AJO Platform Management: Design, implement, and manage customer journeys on the Adobe Journey Optimizer platform, ensuring personalized and smooth experiences for our customers. • Customer Segmentation: Develop and execute strategies for effective customer segmentation to drive engagement and maximize conversion rates. • Campaign Creation & Automation: Build and create dynamic marketing campaigns from the ground up, automating them across various channels (email, SMS, push notifications) to deliver the right message to the right audience at the right time. • Journey Orchestration: Oversee the orchestration of customer journeys, ensuring consistency and optimization across all touchpoints for a unified experience. • Collaboration with CDP Specialist: Work closely with the Customer Data Platform (CDP) Specialist to define and refine audience segments for more precise targeting and campaign effectiveness. • Collaborate with Analytics Team: Partner with the Analytics Team to leverage insights that inform decisions, helping to refine and optimize campaigns and customer journeys. • Customer Collaboration: Engage with customers to better understand their needs and refine journeys, ensuring that the campaigns resonate and address pain points effectively. Qualifications • Education: Bachelor's degree in Business, Engineering, or a related field. • Experience: 2-5 years of experience in marketing automation or customer experience platforms, with a minimum of 2 years on the Adobe Journey Optimizer platform. • Skills : o Strong expertise in multi-channel marketing (email, SMS, push, etc.). o Proven experience in customer segmentation, campaign creation, campaign automation, and journey orchestration. • Communication: Exceptional verbal and written communication skills with the ability to collaborate effectively with cross-functional teams. • Problem-Solving: Strong analytical and problem-solving abilities to continuously optimize and refine customer journeys.