Team Lead, Customer Marketing

Cvent

4 - 9 years

9 - 10 Lacs

gurugram

Posted:None| Platform:

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Skills Required

global marketing content management customer marketing manager program management customer retention scheduling seo digital marketing customer engagement marketing communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview: The Cvent Event Cloud Customer Marketing team is dedicated to supporting and nurturing existing Cvent customers throughout their journey
The team focuses on the following stages of the customer lifecycle: onboarding, adoption, retention, and advocacy
We develop targeted programs to guide customers from the moment they join us, ensuring their engagement with our products, satisfaction, and willingness to advocate for us
Ultimately, we strive to help customers expand their business and achieve their goals
This role is critical to supporting our customer engagement, retention, and advocacy initiatives, with a strong focus on content management, community engagement, and Generative Engagement Optimization (GEO) strategies
The position aligns with Cvent s priorities of increasing community-driven renewals and leveraging user-generated content in a zero-click and GEO web search environment
In This Role, You Will: Maintain and refresh Cvent Community content including banners, learning centers, and blogs ensuring all materials are current, relevant, and engaging for users
Lead SEO, GEO, and zero-click content initiatives to maximize the discoverability of community content in search engines, collaborating closely with the digital marketing team
Oversee and execute weekly admin-led content updates, to keep the community dynamic and valuable
Plan and implement community engagement campaigns in partnership with internal teams to drive active participation and monitor campaign performance
Develop and run renewal nurture campaigns using email, ads, and other channels to increase customer retention and renewal rates
Support reference, review, and referral programs including managing nominations, customer reviews (G2, Capterra), and referral tracking to build advocacy, generate leads, and support sales
Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting
Here's What You Need: Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus)
Ability to manage multiple projects simultaneously
Excellent organizational and program management skills
Ability to work with multiple stakeholders and under strict timelines
Excellent written and verbal communicator
4+ years of total experience in the B2B Marketing field Education: A bachelor s degree in marketing, Communications, Business, or a related field is a plus Event Industry experience and experience in a SaaS environment is a plus

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