Talent Marketing Manager

8 - 10 years

8 - 10 Lacs

Posted:1 week ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Creative Strategy, Content Creation and Marketing Campaigns
  • Collaborates with the Talent Marketing team on creative content development to ensure all INDIA Talent Marketing campaigns and deliverables are aligned with our overall brand strategy. This includes developing compelling creative briefs,buildingor editing social media templates, video creation and developing internal communications tactics,etc
  • Identifiesandcuratesemployee stories in India that contribute to bringing to life our Tech Talent Brand. This includes developing the campaign strategy and implementing stories internally and externally in close partnership with members of the Talent Marketing team via the careers site, social media, recruiter training, external job platforms, internal presentations and events, LinkedIn articles,etc.
  • Leads and manages an India Talent Marketing video content strategy and production thatshowcasestheCisconianexperience. This requires agency management andstronginternal partnership with Marketing.
  • Develops and deploys India targeted paid media campaigns (optimizedforall ofour digital touchpoints) to create awareness and build positiveperceptionof Cisco as an employer with our critical external audiences.
  • Supports the web development team with ongoing insights and learnings to up level andoptimizeCisco s career site content focused on India, including the development ofnew content, regular content updates, design recommendations, and where and how we display employee stories.

Strategic Internal Branding, Activation and Employee Enablement

  • Working across Cisco s 3P stakeholders inIndiato activate Cisco s talent brand, which includes creating toolkits of marketing assets and templates designed to enable internal stakeholders (across all client segments) to attract andretaintalent segmented across critical talent groups.
  • Builds Hiring Manager, Recruiter and employee onboarding and training programs thatshowcasethe Tech Talent Brand with the goal of adoption and amplification including developing new, comprehensive Talent Marketing training for recruiters.
  • Identifiesopportunities and develops effective communications that activates Talent Brand across internal channels with specific employee audiences at scale

Minimum Qualifications:

  • Bachelors degree in Marketing, Business Administration, or a related field.
  • At least 8 - 10 years of experience in marketing or a related field.
  • Proventrack recordin developing and executing successful marketing strategies.

Preferred Qualifications:

  • Expertisein content marketing, social media, paid media, and web development.
  • Analytical skills to interpret marketing data and metrics.
  • Strong organizational and project management skills.

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