Associate Director - Marketing Research

Head of Market Research

You will drive high-stakes strategic projects that rely on your analytical rigor, storytelling prowess, and strong understanding of value-based care. Collaborating closely with cross-functional teams, you ll leverage your healthcare technology and marketing expertise to position our products effectively, differentiate us in a competitive landscape, and inform decision-making at the highest levels of our organization.

A Day in the Life

• Lead Advanced Research & Paper Development:

  Spearhead in-depth quantitative and qualitative research initiatives from designing comprehensive surveys, stakeholder interviews & focus groups to producing consulting-grade white papers. Your outputs will influence C-suite thinking, inform thought leadership, and power our go-to-market strategies.

• Strategic Segmentation & Thought Leadership:

  Refine market segmentation frameworks to pinpoint high-potential opportunities across the healthcare ecosystem. Develop insight-rich content blog posts, executive memos, and external research pieces that exhibits extensive strategic depth and polish

• Synthesize Competitive Benchmarks & Recommendations:

  Continuously evaluate Innovaccer s offerings against the broader market, creating structured analyses and strategic recommendations. Use these insights to enhance our solutions and guide forward-thinking product and marketing roadmaps.

• Cross-Functional Influence & Collaboration:

  Work closely with Product, Sales, Marketing, and Strategy teams to transform intricate research findings into actionable narratives. Provide executive-level guidance on positioning, differentiation, and messaging that resonates with multiple audience segments.

• Advanced Data Analytics:

  Leverage tools such as Excel, Power BI, Tableau, Python, or R to generate actionable insights from large datasets.

• Presentations and Reports:

  Craft polished presentations, executive summaries, and in-depth white papers that highlight research outcomes, guiding strategic decisions and reinforcing Innovaccer s authority in healthcare technology.

• Thought Leadership

• Contribute to blog posts, external research publications, and webinars to enhance brand credibility.
• Develop top-tier marketing collateral, pitch decks, and sales enablement materials that reflect the rigor of consulting-level analysis.

• Market Vigilance:

  Stay ahead of emerging U.S. healthcare regulations, competitors movements, and new technologies in value-based care ensuring our research priorities and market presence remain relevant and future-proof.

What You Need

• 7+ years of relevant experience

  in market research, strategic consulting, or product marketing with a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred, and a Master s degree is a plus.

• Proven White Paper & Thought Leadership Expertise:

  Demonstrated ability to craft in-depth, influential white papers, executive summaries, or reports that resonate with senior stakeholders and establish brand authority.

• Technical Proficiency:

  Expert-level understanding of survey design, data analytics, and research methodologies.Experience with SPSS, SAS, Power BI, Tableau, Python, or R is a plus.

• Healthcare Insight:

  Solid understanding of value-based care models, healthcare payment reform, and healthcare industry trends in the U.S.

• Marketing & Strategy Execution:

  Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create high-impact research collateral, pitch decks, and sales enablement materials with the polished depth of consulting deliverables.

• Collaboration & Communication:

  Exceptional communication, interpersonal, and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise, consultative manner.

• Campaign & Analytics Tools:

  Familiarity with marketing automation platforms, CRM systems, and analytics tools is an advantage.

• Work Ethic:

  Self-motivated, results-oriented, and comfortable thriving in a fast-paced, dynamic environment.