Strategic Marketing Manager

As a Senior Marketing Strategist at Shakthiman Extrusions Pvt. Ltd., a renowned manufacturer of uPVC and CPVC pipes and fittings with a rich history of over 50 years, you will play a pivotal role in leading the development and implementation of comprehensive marketing strategies to drive brand growth, customer acquisition, and overall business performance. Your main focus will be on leveraging market insights, customer behavior analysis, and digital marketing channels to create impactful campaigns that resonate with our target audience. Key Responsibilities Develop and execute integrated marketing strategies encompassing digital, content, brand, and product marketing initiatives. Utilize market trends, customer insights, and competitive analysis to identify new opportunities and tailor campaign strategies accordingly. Work collaboratively with cross-functional teams including product, sales, and creative departments to ensure messaging alignment and goal congruence. Take charge of campaign planning and execution, continuously optimizing for performance and return on investment. Maintain brand positioning consistency across all touchpoints and communication channels. Regularly monitor key performance indicators (KPIs) and generate insightful reports on campaign performance, along with actionable recommendations. Provide guidance and mentorship to junior marketing team members and liaise with external agencies as necessary. Stay abreast of the latest marketing technologies, tools, and best practices to drive continuous innovation and efficiency. Requirements Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred). Minimum of 6 years of hands-on experience in marketing strategy development, with a strong emphasis on digital and integrated campaigns. Demonstrated track record of successfully creating and implementing data-driven marketing plans. Proficiency in project management, analytics, and communication, with a keen eye for detail. Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms, and analytics solutions (e.g., Google Analytics, Tableau). Prior exposure to fast-paced or high-growth environments would be advantageous. Join us at Shakthiman Extrusions Pvt. Ltd. as we continue to set new industry standards and redefine excellence in plumbing solutions through innovative marketing strategies and customer-centric approaches.,