Strategic Marketing Associate

Job Title:

Experience:

Role Overview:

We are seeking a sharp, hands-on, and passionate individual to work closely with the Head Strategic Marketing in driving the brands growth and innovation agenda. This role is ideal for a high-potential candidate with early experience in D2C beauty/skincare who is looking to fast-track their exposure across product innovation, brand campaigns, and strategic execution in a high-performance environment.

Key Responsibilities:

1. Strategic & Project Support

• Assist the Head in executing strategic marketing plans across new product launches, brand campaigns, and growth initiatives.
• Manage timelines, cross-functional coordination, and deliverables for active brand and product projects.
• Support in building strategic decks, performance reviews, and investor or leadership presentations.

2. Brand & Campaign Execution

• Help execute campaign rollouts across digital, social, and influencer platforms.
• Support content planning and storytelling initiatives aligned with brand values of premium skincare, innovation, and efficacy.
• Coordinate with external agencies (creative, PR, digital) and internal teams for seamless execution.

3. Market Research & Trendspotting

• Track and analyse competitor activity, product launches, category trends, and global beauty innovations. Co-ordinate with various market research agencies/consultants project wise.
• Prepare insight reports and recommend actionable for product innovation or brand positioning.

4. D2C & Digital Coordination

• Collaborate with digital and growth teams (internal or external) on performance marketing, product pages, content optimisation, and CRM efforts.
• Track and report key KPIs: campaign performance, engagement, consumer feedback, etc.

5. Product Development Support

• Coordinate with formulation partners, designers, packaging vendors, and regulatory teams during new product development.
• Maintain documentation, claim support, and sample tracking throughout the NPD cycle.
• Co-ordinate with various Clinical Trial agencies for clinical trials and Claims testing for new products.

Who You Are:

• 2–3 years of experience in a D2C skincare, beauty, or lifestyle brand.
• Deep passion for skincare, innovation, and consumer behaviour.
• Strong in research, planning, and English communication (written and verbal).
• Highly organized with a proactive mindset and ability to multitask.
• Strong proficiency in MS Office (especially PPT), Excel, and Google Suite.
• Comfort with a dynamic, fast-paced startup environment.

Growth Opportunity:

This role offers a steep learning curve with access to high-impact projects across product, brand, and strategic growth. It is a gateway to fast-track into brand management, innovation, or strategic planning roles within the company.