Sr Web Analytics Developer

Role Overview:

Senior Web Analytics Developer

Key Responsibilities:

• Design and implement advanced tracking strategies using

  Google Tag Manager (GTM)

  .
• Lead GA4 migration projects including discovery, planning, tag configuration, and validation.
• Architect and deploy scalable

  data layer structures

  across digital properties.
• Translate business and product requirements into technical tracking specifications.
• Configure GA4 events, user properties, and custom dimensions aligned with analytics KPIs.
• Integrate GTM with

  Consent Management Platforms

  , preferably

  OneTrust

  , to ensure compliance with privacy regulations.
• Validate and debug tracking using browser tools, GTM/GA debuggers, and network inspection.
• Support reporting by configuring data flows to

  Looker Studio

  and working with

  BigQuery

  datasets.

Required Qualifications:

• Minimum of

  7 years

  of experience in web analytics implementation.
• Advanced hands-on experience with

  Google Tag Manager (GTM)

  and

  Google Analytics 4 (GA4)

  .
• Strong understanding of

  data layer

  design and implementation methodologies.
• Experience integrating with

  Consent Management Platforms

  , preferably

  OneTrust

  .
• Proficiency in building dashboards and reports using

  Looker Studio

  .
• Working knowledge of

  Google BigQuery

  for querying and validating analytics data.
• Strong debugging skills using browser dev tools, tag debugging extensions, and GA/GTM validation tools.

Preferred Qualifications:

• Experience with other CMPs such as

  TrustArc

  or

  Sourcepoint

  .
• Familiarity with alternative data visualization platforms like

  Power BI

  or

  Tableau

  .
• Google Analytics and/or Google Tag Manager certifications.

Soft Skills:

• Excellent communication skills and stakeholder alignment capability.
• Strong problem-solving mindset with attention to technical detail.
• Ability to work independently and lead implementation across cross-functional teams.