Sr. Specialist, Media Operations Tagging and Automation

5 - 9 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: The Sr. Specialist, Media Operations: Tagging and Automation position is an upper-level operations role where you will utilize your experience in media operations, specifically in media tagging, conversion action/pixel creation, and publisher automation practices through scripts or other methodologies. In this high-profile position, you will be responsible for creating and maintaining structure for all media teams within this private equity-backed marketing and technology organization. You will report to the Assistant Manager, Media Operations and collaborate closely with onboarding, implementation, and delivery team stakeholders to maximize growth opportunities. Your main objective will be to further educate the Client Services team on best practices within programmatic and video media outlets. A strategic and results-driven approach, excellent communication, networking, and sales skills will be key in this role as you apply your relationship skills and marketing acumen to help the company achieve growth goals and acquire prestigious new brands for Ansira's client roster. Key Responsibilities: - Create SOPs for the core processes of this role or enhance existing SOPs - Handle implementation of all media tagging, including audience tags, footfalling tags, placement tags, and more - Develop a systematic approach to media conversion pixel creation for every DSP or Ad Publisher and execute on that approach - Collaborate with the DS&I team to investigate current media tags or pixels and address any data errors - Review, modify, create, and implement Google Scripts or other platform automation scripts to increase automation of relevant optimizations - Assist the media team in organizing continual documentation of all media department processes - Generate JIRA tickets for the media buying teams based on media intake from the Media Strategy team - Stay updated on media platform certifications relevant to your position and participate in management trainings for future growth - Lead growth initiatives and collaborate across agency departments to ensure proposals meet client needs and drive revenue - Identify and implement process improvements that align with the evolving digital landscape Qualifications Required: - Bachelor's degree with 5 to 7 years of relevant experience preferred - Ability to learn new service and technology solutions and develop winning strategies to increase media revenue - Experience in successfully managing media to grow spend and enhance performance in programmatic and video media channels - Knowledge of marketing, technology, and channel industry trends, buyer needs, and business structure - Strong verbal and written communication skills, including negotiation abilities (Note: Omitting the additional details of the company mentioned in the job description),

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