Sr. Social Media Marketing

Position: Senior Social Media Marketing
Number of Positions: 01
Experience: 2–3 Years
Mode of Work: Work from Office only
Job Location: Vadodara, Gujarat

Job Description

We are looking for a Senior Social Media Marketing who will be responsible for planning, executing, and managing social media strategies across multiple platforms to increase brand awareness, engagement, and lead generation. The role requires creativity, data-driven thinking, and team collaboration.

Roles & Responsibilities

• Plan, execute, and manage social media strategies for multiple brands
• Create and manage monthly content calendars aligned with marketing goals
• Handle day-to-day posting, scheduling, and community management
• Develop engaging content ideas (static posts, reels, stories, carousels)
• Monitor performance metrics and optimize campaigns accordingly
• Manage paid social media campaigns (Meta, Instagram, LinkedIn – preferred)
• Coordinate with designers, content writers, and performance teams
• Track trends, competitor activities, and platform algorithm updates
• Prepare monthly performance reports and insights for clients/internal teams
• Guide and support junior social media executives

Requirements & Skills

• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube)
• Experience with social media tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Knowledge of paid ads, targeting, and campaign optimization
• Excellent copywriting and communication skills
• Analytical mindset with ability to interpret data and insights
• Understanding of branding, storytelling, and audience engagement
• Ability to multitask and manage multiple accounts
• Up-to-date with social media trends and algorithm changes

Job Type: Full-time

Work Location: In person