Sr. Product Marketing Manager

As a Senior Product Marketing Manager at Selector, you will play a crucial role in shaping the go-to-market strategy, product positioning, and messaging for enterprise SaaS products. Your deep understanding of the networking industry and challenges faced by networking professionals are essential for translating technical features into compelling business value. **Key Responsibilities:** - **Go-to-Market Strategy:** Develop and execute comprehensive plans for new product launches, feature releases, and updates. Define target audiences, key value propositions, and launch activities. - **Product Positioning & Messaging:** Craft compelling messaging that communicates product value. Develop core messaging decks, battle cards, and sales enablement materials. - **Market & Customer Intelligence:** Conduct market research, competitive analysis, and customer interviews to understand market trends, needs, pain points, and buying behavior. - **Content Creation:** Generate marketing collateral including whitepapers, case studies, datasheets, product videos, blog posts, and web content. - **Demos:** Assist in conducting demos and introductory calls during the sales process to showcase product value. - **Sales Enablement:** Equip the sales team with knowledge and tools for success. Provide product training, create sales decks, and develop materials to articulate the value proposition effectively. - **Cross-Functional Collaboration:** Partner with Product Management, Sales, Customer Success, and Marketing teams for alignment on product roadmap, go-to-market strategies, and marketing campaigns. - **Demand Generation Support:** Collaborate with the Demand Generation team to develop campaign messaging and content for lead generation and pipeline growth. - **Industry Expertise:** Stay updated on networking technologies, industry trends, and competitor products. **Qualifications Required:** - Bachelor's degree in Marketing, Business, Engineering, or related field. MBA is a plus. - 5+ years of B2B product marketing experience, with at least 2+ years in an enterprise SaaS company. - Strong technical acumen and experience marketing to networking professionals. - Excellent written and verbal communication skills with a portfolio of high-quality content. - Demonstrated ability to develop and execute successful go-to-market strategies. - Strong analytical skills and the ability to use data to inform decisions. - Self-starter who thrives in a fast-paced, dynamic environment. - Experience with marketing automation and CRM tools is a plus. At Selector, you will enjoy a competitive salary, performance-based bonuses, comprehensive health benefits, unlimited weeks of paid time off, a dynamic work environment focused on professional growth, and the opportunity to work on cutting-edge technology with a significant impact on the company's success.,