Sr Product Manager - Creative Technology & Innovation

Team overview:

The Marketing Capabilities Content Supply Chain Product team is seeking a forward-thinking Creative Technologist to help us explore, test, prototype and scale the next generation of content creation solutions across video, copy, imagery, and data. This role involves hands-on experience with generative AI, automation tools, creative data tooling, and synthetic media. From testing early-stage solutions and building proof-of-values (PoVs) to identifying which tools can scale across marketing and creative teams, youll be a key player in transforming how we tell stories and deliver content at scale.

Key Responsibilities

• Experiment & Evaluate
  • Continuously scout and test emerging technologies across video, image, copy, and content data platforms (e.g., GenAI, creative ops, content automation).
  • Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.
• Build & Prototype
  • Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
  • Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.
• Scale & Operationalize
  • Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.
  • Define success metrics, document learnings, and outline rollout requirements for broader adoption.
• Collaborate & Influence
  • Act as a technical-creative bridge between creative, tech, and marketing stakeholders.
  • Present demos and insights clearly to technical and non-technical audiences.
• Stay Ahead of Trends
  • Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).
  • Develop POVs on where to invest and what to sunset based on value potential.

About you:

• 8+ years in a creative technologist, innovation, or content automation role
• Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms)
• Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext
• Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software
• A portfolio or record of building prototypes or PoVs in the content or marketing tech space
• Working knowledge of JavaScript, Python, or no-code platforms for rapid prototyping
• Ability to evaluate technical scalability and cost/benefit for creative tools
• A curious, experimental mindset and strong communication skills
• Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar best-of-breed products.

Nice to Have

• Experience working in retail, content-heavy organizations, or large marketing/creative teams
• Deep knowledge of the overall MarTech ecosystem, including content management, digital asset management, personalization, and analytics platforms.
• Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable)
• Experience integrating GenAI solutions into enterprise content workflows

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