Sr Mgr– Performance Marketing & Lead Generation (IC Role)

Sr Mgr– Performance Marketing & Lead Generation (IC Role)- Moti Nagar

We are hiring a Sr Mgr – Performance Marketing & Lead Generation to take complete ownership of our digital acquisition channels. This role is designed for a hands-on expert who can plan, execute, and optimize high-volume campaigns across Google Ads, Meta Ads, WhatsApp marketing, and Local SEO to deliver measurable business growth.

As a senior individual contributor, you will be responsible for driving lead generation, campaign efficiency, and ROI, while ensuring seamless lead tracking and reporting.

Key Responsibilities

1. Performance Marketing & PPC

· Lead Google Ads campaigns (Search, Display, YouTube) for high-volume lead generation.

· Optimize campaign structure, bidding strategies, and audience targeting to hit CPL & ROI goals.

· Own the full performance funnel – from ad clicks to lead conversion.

2. Meta (Facebook & Instagram) Ads

· Run and scale conversion-led campaigns across Meta platforms.

· Execute remarketing, lookalike audiences, and A/B testing to maximize reach and conversions.

· Ensure consistent creative testing and landing page optimization.

3. WhatsApp & Direct Marketing

· Design and execute WhatsApp Business API campaigns for lead nurturing and re-engagement.

· Integrate with lead forms and retargeting to boost response rates.

· Personalize communication to improve conversion velocity.

4. Local SEO & Geo-Targeted Marketing

· Optimize Google Business Profiles (GBP/GMB) across multiple dealership and service locations.

· Implement hyperlocal SEO and ads to drive walk-ins and local leads.

· Track listing performance and continuously improve local visibility.

5. Lead Tracking, Analytics & Reporting

· Track all campaign-generated leads via Bitrix24 CRM and analytics tools.

· Own reporting on CPL, CPA, CTR, ROAS, lead quality, and conversion ratios.

· Build data dashboards (GA4, Google Data Studio, ad dashboards) with actionable insights for management

Ideal Candidate Profile

· 6–10 years of hands-on digital marketing experience with a focus on lead generation & performance marketing.

· Proven success in managing large-scale PPC and social ad budgets with strong ROI.

· Expertise in Google Ads, Meta Ads, WhatsApp marketing, and local SEO.

· Strong analytical skills – able to optimize campaigns in real time.

· Self-driven, strategic thinker who can own outcomes independently.

Interested candidates can share his resume at recruit5@thesachdevgroup.com and speak with Riya at 8586913978

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person