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Cognizant
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Sr. Marketing Designer

Sr. Marketing Designer

Cognizant

8 - 12 years

27 - 42 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

email marketing orchestration marketing strategies branding affiliate marketing merchandising content strategy change management sales marketing site online marketing medical devices data modeling online reputation management communication skills campaign strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

As a Senior Marketing Experience Designer you will play a pivotal role in driving our marketing strategies and enhancing our brand presence. With your expertise in personalization change management communication and online reputation management you will contribute to the development and execution of innovative marketing campaigns. Your efforts will directly impact our companys growth and success in the competitive market.

Responsibilities

Develop and implement comprehensive marketing strategies that align with company goals and objectives.
Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
Utilize personalization techniques to tailor marketing campaigns to specific target audiences.
Manage change management communication to ensure smooth transitions during marketing initiatives.
Oversee site merchandising efforts to enhance user experience and drive conversions.
Monitor and manage online reputation to maintain a positive brand image.
Develop and execute affiliate marketing strategies to expand reach and drive sales.
Create and implement brand and content strategies to strengthen brand identity.
Design and orchestrate effective campaign strategies to achieve desired outcomes.
Leverage social media marketing to engage with audiences and build brand loyalty.
Implement content marketing initiatives to provide valuable information to target audiences.
Develop and execute email marketing campaigns to nurture leads and drive engagement.
Utilize online marketing techniques to increase brand visibility and reach.
Analyze campaign performance and provide actionable insights for continuous improvement.

Qualifications

Possess a strong background in personalization change management communication and online reputation management.
Demonstrate expertise in site merchandising and affiliate marketing strategies.
Have a proven track record in brand and content strategy development.
Exhibit proficiency in campaign strategy and orchestration.
Show experience in social media content and email marketing.
Familiarity with online marketing techniques and tools.
Experience in the medical devices domain is a plus.
Understanding of data models is beneficial.

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Sr. Marketing Designer