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Spes Manning Solutions LLP
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Marketing Technology Specialist - Remote

Marketing Technology Specialist - Remote

Spes Manning Solutions LLP

4 - 7 years

|

16 - 18 Lacs

Posted:1 day ago| Platform:

Apply

Skills Required

adobe customer data platform adobe workfront workfront ado

Work Mode

Remote

Job Type

Full Time

Job Description

Adobe Advertising Cloud (ADO):

Manage and optimize digital advertising campaigns across various channels (search, display, social, etc.) using ADO.
Implement and monitor campaign performance, providing insights and recommendations for improvement.
Develop and maintain campaign tracking and reporting dashboards.
Stay up-to-date with ADO features and best practices.

Adobe Customer Data Platform (CDP):

Implement and manage the Adobe CDP to unify customer data from various sources.
Develop and maintain audience segments for targeted marketing campaigns.
Ensure data accuracy, integrity, and compliance with privacy regulations.
Utilize CDP insights to personalize customer experiences and drive engagement.

Adobe Workfront:

Administer and optimize Workfront for marketing project management.
Develop and implement workflows, templates, and processes to improve team efficiency.
Provide training and support to users on Workfront functionality.
Monitor project progress and ensure timely delivery of marketing initiatives.
Integrate Workfront with other Adobe products.

General Marketing Technology:

Collaborate with marketing and IT teams to integrate marketing technologies and data.
Develop and maintain documentation for marketing technology processes and procedures.
Troubleshoot and resolve technical issues related to the Adobe ecosystem.
Stay informed about emerging marketing technology trends and best practices.
Data analysis and reporting.
Support marketing automation efforts.

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