Sr Manager - Service Demand Generation

Accountable for leading the Demand Generation activity for Services Business growth, serving the overall Installed Base Marketing and bridge Service requirements for the country:

- Lead various data driven demand generation initiatives.

- Work closely with Offer managers & Sales team to create demand.

- SPOC for managing all customer facing marketing events.

- Data analytics for Service Marketing purpose

- define an implement a continuous improvement process to minimize data cleansing actions and ensure that data are right the first time ;

- Do Competition mapping including deep dives by offer/competitor + regular market scans.

He/she will closely work with the Country Field Services Operational Marketing organization for campaign decision and customer selection. He/she will liaise with the different stakeholders for processes and tools compliance.

The Services Demand Manager is part of the Country or Zone Field Service organization and reports depending on the size/maturity of the organization to the Country or Zone Field Service Operational Marketing.

Main interactions:

Services Offer Marketing, FS Inside/Outside Sales Team, Offer category managers, SRs

Key Success Factors

Close collaboration with IPO, country marketing and functions interacting with customers to drive the change of data quality.

Essential responsibilities

Identifies Installed Base tracking sources and evaluates potentials

Monitor and control data quality in run mode and work closely with FS Operational Marketing on improvement actions

Understand Global rules (KPIs ) and tools (IBIntel & Digital Opportunity factory) and support the FS Operational Marketing with specific Installed Base analytics and Dashboards