Sr. Manager/ Marketing

POSITION SUMMARY
The Senior Marketing Manager will be responsible for developing, implementing, and tracking marketing programs that increase brand exposure and restaurant sales for our food service businesses. The Brands Senior Marketing Manager will require a thorough understanding of business and marketing strategy and will become the Brand Custodian for these brands in the respective markets. This includes excellent communication skills, clear knowledge of marketing channels, with the ability to project manage, multi-task and problem solve in a fast-paced environment.

ROLES & RESPONSIBILITIES:
Brand Calendar Chart out annual, quarterly, and monthly plans covering key campaigns, tactical activities for achieving the sales as per AOP, in-line with brand positioning Budgets and Cost Management Manage and optimize the annual marketing budgets, with efforts towards cost savings through streamlined processesMarketing Campaigns Ideate and drive unique campaigns and consumer promotions designed around the brands positioning and core strengths (special menus, events, offers, festivals, etc) Customer Experience Custodian of brand identity to maintain consistency and excellence of customer experience across every touchpoint of the brand (in-store, offline, online)Marketing Channels Plan appropriate use of all online and offline marketing channels to optimize benefits (In-store Collateral, PR, Influencers, Social, Digital, WhatsApp, Email, CRM, LSM, Tie-ups, etc) Collateral Design Manage the design, copy, image, and content needed in the development of creative communication tools, collateral, ads, creatives, graphics, and other promotional activities, championing the brand identity across all online and offline material Event Management Coordination with event/ sound/ tech/ production vendors for smooth event flow PR (Public & Media Relations) Liase with PR agency for maximizing coverage, brand mention and build stickiness Social Media Management - Work closely with social media agency to build and grow brand presence, establish positioning on platforms Influencer Engagement Selecting the right mix of influencers to be ambassadors for the brands thereby maximizing on visibility and recall amongst various target groups Strategic Partnerships Partner with brands that complement our positioning and target audience for increased cross marketing through curated collaborative campaigns Content Production Effectively direct and coordinate photo and video shoots to suit brand and campaign mood board along with latest rich media formats Growth & Performance Marketing - Plan and execute paid as well as organic digital marketing campaigns across platforms to drive more ROI and conversions with appropriate ads and performance marketing strategy Digital Marketing - Manage the website with regular updates, optimized SEO; drive marketing efficiency across existing and new channels (SEO, SEM, FB, YouTube, etc) Aggregator Management - End-to-end hygiene management of listings on portals like Google, Zomato, TripAdvisor and other aggregators specific to the brand/ business. Reports and Analysis Set KPIs for optimizing key sub functions of marketing and presentation, analysis and tracking of reports based on set KPIs Team Management Effectively manage and work with teams, agencies, vendors, partners as well as cross functional departments

Keyskills:

Excellent written and verbal communication skills, with the ability toarticulate and convey complex ideas clearly.

Strong creative thinking and problem-solving abilities, with an eye for aesthetics and attention to detail.

Strong leadership and team management skills.

Strong analytical and strategic planning skills to identify market opportunities and formulate effective marketing strategies.

ATTRIBUTES:

Excellent organizational and planning skills

Excellent leadership, interpersonal and communication skills

Keen eye for detail with content, copy, design, and aesthetics

Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges

Positive attitude and effective communication skills

Commitment to delivering an elevated level of customer experience

Educational Qualification : Degree-level qualification in a hospitality and/or marketing field

Proficient in MS Office, and CRM tools like Zoho/ Salesforce/ or similar