Sr. Executive - Social Media Marketing

Job Title: Sr. Executive - Social Media

Experience: 2-3 years

Location: Pune (On-Site)

About Company

Job Role

Key Responsibilities & Duties

• Concept ideation and implementation
• Work closely with the social copy team to develop a content strategy and develop a content calendar consisting of channels, media, messages, type, etc.
• Ensure that content follows brand guidelines, is relevant and consistent in terms of style & quality
• Work closely with the company's Design and Development Teams on all creative and branding initiatives
• Measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns
• Respond and react to changes within social networks
• Develop creative, innovative and relevant campaigns to achieve business objectives and create ideas on social media viral marketing
• Deliver regular dashboards on the performance of the social media accounts and derive insights that could be used to inform or evolve the social media strategy
• Monitor, respond, and engage with the community on a daily basis.
• Identify threats and opportunities in User-generated content and report to the appropriate authorities.
• Monitor the social universe about best practices in community management, innovative uses of social media, and relevant trends and use the same to continuously improve our social strategy
• Manage team and tasks to achieve respective client goals.
  

Skills Required

• Excellent Communication skills - both written and verbal
• 2- 3 years of experience working in social media
• Hands-on experience in social media execution and optimization on different platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.
• Knowledge of all social platforms
• Knowledge of Digital Marketing