Sr. Executive - Digital Marketing

As a candidate with 5-8 years of experience, you will be responsible for the following aspects in the role: - Design, develop, and implement high impact online digital marketing strategies to deliver strong business growth, brand development, and drive customer acquisition. - Develop and optimize the digital marketing strategy across all digital platforms as well as collaborating with internal stakeholders and agencies. - Work with the marketing team to execute e-mail marketing communications using the company CRM system. - Deliver highly convertible, relevant site traffic, and day-to-day management and review of the online marketing function (PPC, SEO, Email, Affiliates, Social, Content, Retargeting, and strategic partnerships). - Execute marketing campaigns, including the creation and management of the campaign Landing Pages, Microsites, Whiteboard Videos, Email, Surveys, and Blogs, etc. - Manage marketing communications such as writing blogs, articles, opinion pieces, social media posts, etc. - Measure, report on, and continuously improve the performance of all digital marketing campaigns. - Working closely with BDM to ensure a consistent multi-channel approach to all activity including the management of company social media. - Manage website development, provide direction, and present recommendations on UX design & layout of the site, communications, Email, Advertising, Mobile, Displays, etc. with an excellent understanding of how people view and engage with content. Additionally, the experience in Website Development in WordPress, Magento, Woocommerce, etc. will be beneficial for this role.,