Sr. Executive - Digital Marketing

You should have 5-8 years of experience in designing, developing, and implementing high impact online digital marketing strategies to drive business growth, brand development, and customer acquisition. Your responsibilities will include optimizing digital marketing strategies across various platforms, collaborating with internal stakeholders and agencies, and executing email marketing campaigns using the company's CRM system. You will be tasked with driving relevant site traffic, managing online marketing functions such as PPC, SEO, email, affiliates, social media, content, retargeting, and strategic partnerships. Additionally, you will create and manage campaign landing pages, microsites, whiteboard videos, emails, surveys, and blogs. Managing marketing communications by writing blogs, articles, social media posts, and opinion pieces will also be part of your role. You will be responsible for measuring, reporting, and continuously improving the performance of all digital marketing campaigns. Collaborating closely with the Business Development Manager (BDM), you will ensure a consistent multi-channel approach to all activities, including managing company social media channels. Experience in website development using platforms like WordPress, Magento, and WooCommerce will be essential. You will manage website development, provide direction, and make recommendations on UX design, layout, communications, email marketing, advertising, mobile optimization, and displays. A solid understanding of user engagement with content is crucial for success in this role.,