Sr. Executive - Digital Marketing

Role Overview:

analytical rigour

Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients’ brands.

Key Responsibilities:

1. Data-led Digital Campaigns

• Plan, execute, and optimize digital marketing campaigns across

  Google, LinkedIn, Meta, and YouTube

  , with clear performance metrics.
• Continuously track and refine campaign effectiveness using data dashboards.

2. Content & Communication Amplification

• Collaborate with the Content and Strategy teams to promote our Clients’ thought leadership, case studies, and analytics stories across digital platforms.
• Create and manage content calendars for

  LinkedIn, YouTube, and the BrandIdea blog

  , ensuring every post reflects insight-led impact.

3. SEO & Visibility Enhancement

• Drive visibility through SEO — ensuring our Clients’ rank strongly on chosen keywords.
• Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities.

4. Web Presence & Lead Generation

• Manage website updates, landing page optimizations, and lead forms for campaign conversions.
• Use

  GA4, Tag Manager, and Looker Studio dashboards

  to analyze traffic, engagement, and conversions.

5. CRM & Email Outreach

• Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation.
• Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships.

6. Collaboration & Reporting

• Work closely with the

  Strategy, Tech, and Content

  founders to align digital efforts with business goals.
• Present performance dashboards and actionable insights that inform future marketing strategy.