Sr. Executive - Digital Marketing

About BrandIdea Analytics

BrandIdea Analytics

Job Title: Senior Executive – Digital Marketing

Location:

Department:

• Reports to:

  CEO

Role Overview:

analytical rigour

Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients’ brands.

Key Responsibilities:

1. Data-led Digital Campaigns

• Plan, execute, and optimize digital marketing campaigns across

  Google, LinkedIn, Meta, and YouTube

  , with clear performance metrics.
• Continuously track and refine campaign effectiveness using data dashboards.

2. Content & Communication Amplification

• Collaborate with the Content and Strategy teams to promote our Clients’ thought leadership, case studies, and analytics stories across digital platforms.
• Create and manage content calendars for

  LinkedIn, YouTube, and the BrandIdea blog

  , ensuring every post reflects insight-led impact.

3. SEO & Visibility Enhancement

• Drive visibility through SEO — ensuring our Clients’ rank strongly on chosen keywords.
• Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities.

4. Web Presence & Lead Generation

• Manage website updates, landing page optimizations, and lead forms for campaign conversions.
• Use

  GA4, Tag Manager, and Looker Studio dashboards

  to analyze traffic, engagement, and conversions.

5. CRM & Email Outreach

• Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation.
• Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships.

6. Collaboration & Reporting

• Work closely with the

  Strategy, Tech, and Content

  founders to align digital efforts with business goals.
• Present performance dashboards and actionable insights that inform future marketing strategy.

Desired Skills & Experience:

• 3–6 years

  of experience in digital marketing, both in B2B and B2C space.
• Proven ability to

  translate analytics into compelling marketing narratives.

• Hands-on expertise with

  Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, Search Console, and SEO tools

  (Ahrefs / SEMrush).
• Experience in

  B2B lead generation

  , marketing funnels, and content-driven engagement.
• Comfortable working in

  a fast-evolving, insights-led environment.

Education:

• Graduate / Postgraduate in

  Marketing, Communications, or Data Analytics.

• Certifications in

  Google Ads, Digital Analytics, or Marketing Automation

  preferred.

Key Attributes:

• Good communication and Presentation Skills
• Analytical thinker
• Passion for data and digital impact
• Self-driven, detail-oriented, and collaborative
• Ability to connect business goals to measurable digital outcomes