BrandIdea Analytics is redefining the way businesses understand markets by delivering granular insights from the building level upwards. Our analytics platform and frameworks empower some of India's leading brands to make sharper, faster, and more effective decisions. We are looking for Senior Data Scientists who are passionate about solving complex business problems with data, scaling models to capture minute levels of granularity, and mentoring a next generation of analytics talent team. As a Senior Data Scientist at BrandIdea, you will be part of the team that drives the design and deployment of advanced analytics and AI/ML models, bringing precision to decision-making for leading brands like Coke, Cadburys, Godrej Consumer Prdts, TAFE, Pepsi, and more. You will collaborate closely with strategy, technology, and content teams, playing a pivotal role in translating granular data into business impact. Key Responsibilities: - Develop and scale predictive, prescriptive, and AI & ML models handling granular datasets spanning the whole country. - Build robust forecasting, segmentation, and optimization models to solve sales, distribution, pricing, and consumer behavior challenges. - Leverage structured and unstructured datasets to create granular insights for clients in FMCG, Building Materials, BFSI, FMEG, and other industries. - Work with large-scale distributed data systems and optimize model performance on real-world, high-volume, granular data. - Collaborate with client teams to identify problems, shape analytics solutions, and deliver insights driving measurable business outcomes. - Contribute thought leadership on how granular analytics can transform go-to-market strategies and brand growth. - Mentor junior data scientists and analysts on advanced methodologies and coding best practices. - Contribute to BrandIdea's knowledge frameworks and IP creation in analytics. - Possess excellent communication, presentation, and storytelling skills. Qualifications: - Education: Masters or Ph.D. in Computer Science, Statistics, Mathematics, Data Science. - Experience: 6-10 years of professional experience in data science/advanced analytics, proven track record of deploying impactful models at scale. Experience in consumer industries is a plus. - Technical Skills: Strong coding expertise in Python (Pandas, NumPy, Scikit-learn, TensorFlow/PyTorch), SQL, and R. Deep understanding of predictive modeling, machine learning, NLP, time-series forecasting, and optimization methods. Hands-on experience with cloud platforms (AWS, GCP, or Azure) and production deployment. You will have the opportunity to work on pioneering granular analytics frameworks, exposure to diverse industries and categories, competitive compensation, and clear growth pathways.,
LOCATION: CHENNAI About BrandIdea Analytics At BrandIdea Analytics , we are redefining the way businesses understand markets by delivering granular insights from the building level upwards. Our analytics platform and frameworks empower some of India's leading brands to make sharper, faster, and more effective decisions.We are looking to build a team of Business Development professionals who are passionate about selling and love to build and nurture relationships, resulting in business outcomes. Job Description Contact Prospective Clients and establish strongrapport leading up to a demo Post the demo, ensure repeat contacts& closure. Establish long-lasting relationships that ultimately result in business Primary contact person with the client. Analyze clients needs as they emerge, and initiate discussions on how to embellish them. Brief internal teams on the fulfillment of these needs. Responsible for meeting deadlines and for faithfully keeping schedules both internally and externally. Keep abreast of key trends in Client categories and share with internal teams. Qualifications Bachelor's degree, and preferably an MBA in Marketing 5-8 years of experience in Business Development taking to senior Marketing & Sales professionals in B2C Companies Experience in selling Broadcast Media and/ or Advertising and related marketing services is mandatory Strong communication and interpersonal skills - spoken Hind skill is a must Hindi-speaking is an imperative Target-focused and goal-oriented Strong sense of self-belief and belief in the product/s.
Lead Data Engineer – Python Ecosystem 📍 Chennai, India | Hybrid We’re growing our technology team at BrandIdea Analytics — a pioneer in spatial and behavioral analytics that helps businesses see their markets in entirely new ways. If you’re passionate about building data platforms from the ground up and leading with Python, this is your opportunity to shape the core of our analytics ecosystem. What You’ll Do Lead design and development of scalable data pipelines (Python, Airflow, dbt, PySpark). Integrate multiple data sources – APIs, structured & geospatial data. Build and optimize ETL/ELT workflows and data APIs (FastAPI/Flask). Drive data quality, governance, and automation across environments. Mentor engineers and collaborate with Data Science & Product teams. Contribute to cloud and architecture decisions (AWS/GCP, Docker, CI/CD). What You Bring 7–12 years of hands-on data engineering experience with strong Python skills. Expertise in SQL, data modeling, and modern data stack tools. Experience with workflow orchestration, APIs, and cloud data platforms. Leadership ability with a passion for clean, scalable systems. Why BrandIdea Join a company where strategy, technology, and analytics converge . Own the core of our data platform and help us redefine decision intelligence for brands.
As a Lead Data Engineer at BrandIdea Analytics, you will have the exciting opportunity to shape the core of the analytics ecosystem by building data platforms from the ground up and leading with Python. **Key Responsibilities:** - Lead the design and development of scalable data pipelines using Python, Airflow, dbt, and PySpark. - Integrate multiple data sources including APIs, structured data, and geospatial data. - Build and optimize ETL/ELT workflows and data APIs using FastAPI/Flask. - Drive data quality, governance, and automation across different environments. - Mentor engineers and collaborate closely with Data Science & Product teams. - Contribute to cloud and architecture decisions, including AWS/GCP, Docker, and CI/CD implementations. **Qualifications Required:** - 7-12 years of hands-on data engineering experience with a strong proficiency in Python. - Expertise in SQL, data modeling, and modern data stack tools. - Experience in workflow orchestration, working with APIs, and cloud data platforms. - Leadership skills with a passion for developing clean and scalable systems. At BrandIdea, you will have the opportunity to join a company where strategy, technology, and analytics converge. You will have the chance to own the core of the data platform and contribute to redefining decision intelligence for brands. As a Lead Data Engineer at BrandIdea Analytics, you will have the exciting opportunity to shape the core of the analytics ecosystem by building data platforms from the ground up and leading with Python. **Key Responsibilities:** - Lead the design and development of scalable data pipelines using Python, Airflow, dbt, and PySpark. - Integrate multiple data sources including APIs, structured data, and geospatial data. - Build and optimize ETL/ELT workflows and data APIs using FastAPI/Flask. - Drive data quality, governance, and automation across different environments. - Mentor engineers and collaborate closely with Data Science & Product teams. - Contribute to cloud and architecture decisions, including AWS/GCP, Docker, and CI/CD implementations. **Qualifications Required:** - 7-12 years of hands-on data engineering experience with a strong proficiency in Python. - Expertise in SQL, data modeling, and modern data stack tools. - Experience in workflow orchestration, working with APIs, and cloud data platforms. - Leadership skills with a passion for developing clean and scalable systems. At BrandIdea, you will have the opportunity to join a company where strategy, technology, and analytics converge. You will have the chance to own the core of the data platform and contribute to redefining decision intelligence for brands.
About BrandIdea Analytics At BrandIdea Analytics , we are redefining the way businesses understand markets by delivering granular insights from the building level upwards. Our analytics platform and frameworks empower some of India’s leading brands to make sharper, faster, and more effective decisions. You will also be working for another Group company of ours whose clients are presently largely in the Building Materials industry. Job Title: Senior Executive – Digital Marketing Location: Chennai Department: Marketing Reports to: CEO Role Overview: This role is ideal for someone who combines analytical rigour with creative communication , and can use digital channels not just to advertise — but to tell data-driven stories that showcase BrandIdea’s capabilities in granular market analytics. Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients’ brands. Key Responsibilities: 1. Data-led Digital Campaigns Plan, execute, and optimize digital marketing campaigns across Google, LinkedIn, Meta, and YouTube , with clear performance metrics. Continuously track and refine campaign effectiveness using data dashboards. 2. Content & Communication Amplification Collaborate with the Content and Strategy teams to promote our Clients’ thought leadership, case studies, and analytics stories across digital platforms. Create and manage content calendars for LinkedIn, YouTube, and the BrandIdea blog , ensuring every post reflects insight-led impact. 3. SEO & Visibility Enhancement Drive visibility through SEO — ensuring our Clients’ rank strongly on chosen keywords. Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities. 4. Web Presence & Lead Generation Manage website updates, landing page optimizations, and lead forms for campaign conversions. Use GA4, Tag Manager, and Looker Studio dashboards to analyze traffic, engagement, and conversions. 5. CRM & Email Outreach Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation. Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships. 6. Collaboration & Reporting Work closely with the Strategy, Tech, and Content founders to align digital efforts with business goals. Present performance dashboards and actionable insights that inform future marketing strategy. Desired Skills & Experience: 3–6 years of experience in digital marketing, both in B2B and B2C space. Proven ability to translate analytics into compelling marketing narratives. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, Search Console, and SEO tools (Ahrefs / SEMrush). Experience in B2B lead generation , marketing funnels, and content-driven engagement. Comfortable working in a fast-evolving, insights-led environment. Education: Graduate / Postgraduate in Marketing, Communications, or Data Analytics. Certifications in Google Ads, Digital Analytics, or Marketing Automation preferred. Key Attributes: Good communication and Presentation Skills Analytical thinker Passion for data and digital impact Self-driven, detail-oriented, and collaborative Ability to connect business goals to measurable digital outcomes
About BrandIdea Analytics At BrandIdea Analytics , we are redefining the way businesses understand markets by delivering granular insights from the building level upwards. Our analytics platform and frameworks empower some of India's leading brands to make sharper, faster, and more effective decisions. You will also be working for another Group company of ours whose clients are presently largely in the Building Materials industry. Job Title: Senior Executive Digital Marketing Location: Chennai Department: Marketing Reports to: CEO Role Overview: This role is ideal for someone who combines analytical rigour with creative communication , and can use digital channels not just to advertise but to tell data-driven stories that showcase BrandIdea's capabilities in granular market analytics. Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients brands. Key Responsibilities: 1. Data-led Digital Campaigns Plan, execute, and optimize digital marketing campaigns across Google, LinkedIn, Meta, and YouTube , with clear performance metrics. Continuously track and refine campaign effectiveness using data dashboards. 2. Content & Communication Amplification Collaborate with the Content and Strategy teams to promote our Clients thought leadership, case studies, and analytics stories across digital platforms. Create and manage content calendars for LinkedIn, YouTube, and the BrandIdea blog , ensuring every post reflects insight-led impact. 3. SEO & Visibility Enhancement Drive visibility through SEO ensuring our Clients rank strongly on chosen keywords. Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities. 4. Web Presence & Lead Generation Manage website updates, landing page optimizations, and lead forms for campaign conversions. Use GA4, Tag Manager, and Looker Studio dashboards to analyze traffic, engagement, and conversions. 5. CRM & Email Outreach Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation. Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships. 6. Collaboration & Reporting Work closely with the Strategy, Tech, and Content founders to align digital efforts with business goals. Present performance dashboards and actionable insights that inform future marketing strategy. Desired Skills & Experience: 36 years of experience in digital marketing, both in B2B and B2C space. Proven ability to translate analytics into compelling marketing narratives. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, Search Console, and SEO tools (Ahrefs / SEMrush). Experience in B2B lead generation , marketing funnels, and content-driven engagement. Comfortable working in a fast-evolving, insights-led environment. Education: Graduate / Postgraduate in Marketing, Communications, or Data Analytics. Certifications in Google Ads, Digital Analytics, or Marketing Automation preferred. Key Attributes: Good communication and Presentation Skills Analytical thinker Passion for data and digital impact Self-driven, detail-oriented, and collaborative Ability to connect business goals to measurable digital outcomes