Sr Digital Marketing

Were looking for a strategic and performance-focused Marketing Manager (D2C Growth) to lead BabyOrganos digital and brand marketing initiatives. In this role, you’ll own the entire digital growth strategy — from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels.

You’ll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline. If you’re someone who thrives on data, creativity, and action — and can balance strategy with hands-on execution — this is your opportunity to lead growth for one of India’s most promising Ayurvedic D2C brands.

Responsibilities:

• Build, plan, and implement the overall digital marketing and D2C growth strategy.
• Lead and mentor internal marketing, creative, and performance teams.
• Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing.
• Achieve minimum 4X ROAS across all campaigns through continuous optimization.
• Oversee brand communication and ensure consistency across all digital touchpoints.
• Manage digital marketing budgets and deliver ROI-focused campaigns.
• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
• Collaborate with agency partners for campaign planning and performance reviews.
• Ensure timely campaign launches, daily performance tracking, and actionable insights.
• Monitor competition and proactively identify new growth opportunities.
• Drive team accountability — ensuring 90%+ task completion within timelines.
• Maintain strict adherence to company policies, punctuality, and professional discipline.
• Foster a culture of solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require:

• 5–8 years of experience in Digital Marketing / D2C Growth / Performance Marketing.
• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
• Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy.
• Hands-on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel.
• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
• Excellent leadership, project management, and communication skills.
• Problem-solver with a strong sense of ownership and accountability.
• Familiarity with web analytics and conversion tracking tools.
• Team motivator who leads by example — disciplined, punctual, and dependable.

Pedigree:

• Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field.
• Preferred: Experience in FMCG, Ayurveda, or D2C consumer brand environments.