Sr. CRM Executive (REAL ESTATE ONLY)

0 years

1 - 3 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Responsibilities1. Lead Management & Follow-ups

  • Manage and track incoming leads from various sources (website, property portals, social media, walk-ins, etc.).
  • Assign leads to sales agents and ensure timely follow-ups.
  • Maintain records of all client interactions in the CRM.

2. CRM System Management

  • Regularly update and maintain client databases in the CRM software (e.g., Salesforce, Zoho, NoBroker, etc.).
  • Ensure data accuracy, categorize clients by project interest, budget, location preference, and stage in the buying process.
  • Generate daily/weekly reports for management and sales teams.

3. Customer Interaction

  • Call and follow up with potential clients to understand their property requirements.
  • Schedule site visits and coordinate with the sales team for client meetings.
  • Handle customer queries and provide relevant project information.

4. Campaign & Communication Management

  • Run email/SMS/WhatsApp campaigns for project promotions and client engagement.
  • Share project updates, offers, and event invites with prospective buyers.
  • Track engagement and response to marketing efforts.

5. Coordination with Sales & Marketing Teams

  • Act as the communication bridge between the CRM, marketing, and sales teams.
  • Share insights about customer behavior, lead quality, and campaign effectiveness.
  • Support pre-sales and post-sales activities.

6. Reporting & Analytics

  • Prepare daily/weekly/monthly dashboards on lead status, site visits, conversions, and client feedback.
  • Identify potential bottlenecks or drop-offs in the sales funnel.
  • Recommend improvements based on data trends.

7. Client Relationship Management

  • Maintain relationships with clients post-visit to nurture leads.
  • Ensure smooth handover to the post-sales team once a deal is closed.
  • Keep clients updated about new launches, possession dates, and paperwork requirements.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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