Sr. Business Consultant

Adobe

6 - 10 years

30 - 35 Lacs

noida mumbai gurugram bengaluru

Posted:3 hours ago| Platform:

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Skills Required

product management campaign planning data analysis data collection digital strategy business strategy adobe digital marketing operations analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

A value led Business Consultant responsible for the realisation of tangible business impact for our customers, the design and implementation of processes to drive operational efficiencies, whilst implementing a culture of innovation, and fostering creativity to unlock new opportunities for your customers and Adobe Consulting.

Participate in/ lead business discovery & Consulting work and customer research to establish the customer s why .
Execute Data driven Marketing for Customer Journeys & Campaigns:

Maximise digital adoption: Utilise data to proactively analyse opportunities and identify customer journeys & consumer behaviours that can be influenced to drive Adobe s digital impact.
Directly engage clients to improve & understand their as-is Customer segmentations, have a specialist s focus on optimisation & personalisation across Marketing channels
Improve & monetize Customer Journeys & Marketing Campaign Performance: Analyse and Recommend how to make Journeys & Campaigns more effective via UX changes, CX changes, A/B Tests, etc.
Having worked on D2C, Commerce platforms or Commerce business strategies will be an added bonus.
Work with client to enable them to understand and leverage Marketing Data Collection Strategy to best leverage Adobe solutions
Ideation, Planning, Delivery, Measurement & Optimization of Experience Cloud use cases, their associated customer benefits and how to measure them.

Work with Client teams & Stakeholders to identify Business Requirements, KPIs to capture: as Documentation BRDs, Journey Understanding documents
Develop effective customers partnerships to align on business goals, critical metrics and future state thinking
Create dashboards for management reporting, insights and/or problem analysis.
Support creation of impactful use cases that bring a customer s business goals to life.
Research and define customer personas and build ideal state customer journey maps.
Build roadmaps, develop, and lead execution of the tactical plans to implement the next phase of the roadmap.

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