Hybrid
Full Time
Objective:
Increase the on-ground presence and visibility of the brand, create customer delight, and drive new customer acquisition through offline channels.
Key Responsibilities:
Offline marketing: Plan and execute (with the help of agency) offline media campaigns on our Cityflo routes. This will include finalising target residential societies/complexes, billboards, and hyperlocal media. Coordinate with the central marketing team for creative design mixprints. Manage and lead the BTL team.Customer Engagement: Planning and execution of data-driven marketing campaigns on diverse platforms, including WhatsApp, Inapp, social media, email, SMS, referrals using platforms such as Clevertap, Moengage, Gupshup.Data Analysis: Monitor and analyze key performance metrics across various marketing channels to drive user acquisition, retention, and revenue growth.Requirements: 1-3 years of experience in working in a marketing team. Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.Understanding of the app ecosystem. Familiarity with marketing strategies and tools will be a plus.Bachelors degree
Cityflo
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