Specialist - Web Search

Sanofi

3 - 5 years

4 - 8 Lacs

hyderabad

Posted:11 hours ago| Platform:

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Skills Required

seo digital marketing time management skills css google adwords organic search web research business analytics search engine optimization stakeholder management commercial operations social media marketing sem html content operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Main responsibilities:

Establish and maintain best-in-class search engine optimization (SEO) by leading efforts with content creators and developers to optimize content, meta-tags, schema, rich snippets, internal links, redirects and canonical content.
Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes.
Communicate recommendations on structural and technological SEO enhancements.
Optimize organic/paid search efforts.
Contribute to action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies.
Understand the value of paid search media and help educate on the latest developments and capabilities in this quickly evolving media channels.
Support Senior Specialist/Manager/Lead for improving campaign performance through optimization and/or implementing new features and strategies.
Implement continuous improvements to enhance website performance; collaborate with Web and Social Media/Content Operations team to ensure dissemination of best-in-class content via best-in-class- websites/social media platforms

About you

Experience:3-5 years of experience in SEO/SEM,Desirable experience in pharmaceuticals / healthcare industry and scientific context mediation
Soft skills: Stakeholder management,Good written and verbal communication skills. Ability to work independently and within a team environment. Strong organizational and time management skills to effectively manage completing work activities
Technical skills: Demonstrated experience in deploying search strategies. Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, X, Snapchat, LinkedIn) and Data & Analytics platforms. Experience in building inbound organic search traffic and improving SERPs. Background in creating reports showing web analytics data and site evaluations. Experience in conducting technical audits (site speed, crawlability, schema markup). Functional understanding of HTML and CSS. An up to date, working knowledge of current, past, and projected trends in the SEO industry
Education: University degree level (Graduate degree, preferably in computer science/engineering/life sciences, pharmacy, or related field). Advanced degree in computer science/engineering/management/business analytics/life sciences/pharmacy or similar discipline is desirable
Languages: Excellent knowledge of English language (spoken and written)

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