Specialist - Talent Strategy (Influencer)

Role Overview

Executive/ Sr. Executive - Talent Strategy(Influencer)

Key Responsibilities

• Build influencer plans that map the right mix of creators to campaign ideas and objectives.
• Stay ahead of pop culture, trending names, and life moments that can be leveraged by brands.
• Specialize in influencer marketing formats: meme marketing, PR-driven plays, digital amplification, celebrity partnerships, barter, and affiliate programs.
• Develop vertical expertise (fashion, beauty, tech, finance, lifestyle, etc.) to provide sharp recommendations.
• Partner with Creative Strategy to embed influencers organically into ideas.
• Partner with Buying & Negotiation to ensure recommendations are feasible within budget.
• Maintain an influencer intelligence database with cost, engagement, and performance insights.
• Benchmark influencers against category standards and competitors.
• Forecast campaign performance based on influencer fit (with Media & Analytics).
• Share post-campaign learnings to improve future planning.
• Identify trending and undiscovered talent to drive efficiencies.
• Maintain and build relationships with influencers and talent agencies; meet them to explore new opportunities for partnership.

Requirements

• 1-4 years in influencer marketing, talent partnerships, or digital strategy.
• Strong knowledge of the influencer ecosystem across categories and platforms.
• Ability to connect brand objectives with cultural and creator opportunities.
• Excellent presentation and storytelling skills.
• Data-driven with strong analytical ability to assess creator performance.

Key Performance Indicators (KPIs)

• % of influencer recommendations approved in first round.
• Hit rate: % of shortlisted influencers successfully closed.
• Fitperformance correlation (performance vs. benchmarks).
• Number of first-mover collaborations secured.
• Client satisfaction with influencer plans.